Associate Director-SEO

Position - Associate Director-SEO

About Simplilearn

Simplilearn is one of the world’s leading certification training providers. Over one million professionals and 2,000 corporate training organizations (like Dell, KPMG, Bosch etc.) have harnessed its award-winning programs in digital technologies, which are co-created with leading certification bodies, universities, and corporate partners (like - AWS, IBM & Microsoft). We’re globally hq’d in San Francisco, California. And our India HQ is in Bangalore.

We provide online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science among others, where technologies and best practices are changing rapidly and demand for qualified candidates significantly exceeds supply.

Role Description

We are looking for a strong SEO leader who can drive organic growth for the business. As SEO head, your role is to grow organic traffic, lead and revenue exponentially while managing a team of 8-10 members. This is a strategic and high-visibility role where you’ll collaborate with colleagues and senior executives from across the company.

What you’ll do:

• Lead the SEO for entire website and app: Paid Courses, Content, SkillUp (free courses initiative), and ASO
• Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning, budgeting and resource forecasting
• Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives
• Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations and implementing the same
• Collaborating with web developers (tech team) and product team to ensure necessary technical architecture is in place
• Coordinate with product team for any website redesign initiatives or new product launches
• Work closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials and ebooks
• Keep up to date with latest SEO trends, Google algorithm updates with a purpose of gathering new skills that provide a competitive edge over the competition
• Strategize on improving local SEO driving local traffic growth and more visibility on Google Maps
• Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs
• Monitoring, reviewing and analyzing data to derive actionable insights for continuous improvement

Desired Profile:

• 6+ years of experience in SEO
• Demonstrated experience of managing SEO for both product and content pages, involving millions of Organic visits per month
• A proven track record in successfully designing and delivery of SEO plans and strategies in fast paced businesses
• Prior experience in technical SEO and working with Product and Engineering teams
• Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
• Expert in tools like Google Search Console, Ahrefs, SEMrush, Tableau, and many more
• Experience in local SEO optimization
• Basic understanding of HTML, CSS and Javascript
• Excellent team management, planning, analytical and organizational skills
• Leading by example with excellent people skills