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Job Description
Product Growth- Drive Growth at scale for existing product portfolio and launch New Products
Product Assets Ownership
- Own the product positioning for the mega-category on all assets, such as the Simplilearn website, subdomain websites, LMS portal etc.
- Manage content, prices, program structure, headers, etc. on the websites
- Own the entire Go-To-Market Strategy and Operations to ensure program launches within the prescribed timeline and as per the brand guideline, guided by the Simplilearn Quality and UX framework
- Manage end to end activities as part of the GTM or program revamp activities
- Own the entire Product Lifecycle from ideation to Sunset for the programs under the assigned Category
- Drive market research: a mix of quantitative-primary (surveys, segmentation, positioning research, product proposition/ concept tests, etc.), qualitative-primary (focus groups, in-depth interviews, market research online communities, etc.), and secondary/desk research to identify new product opportunities (product-market fit) and develop a point of view
- Ensure timely launch of product and monitor post-release metrics to ensure optimal PFM
- Optimize the positioning for new products
- Develop sales enablement tools, drive GTM and align, train all stakeholders
- Track user experience & engagement at regular frequency
- Proactively tackle possible escalations and align delivery process
- Give service design inputs to ensure high CSAT/NPS
- Assist academic and industry partnerships for product success
- Conduct focus groups, feedback sessions, etc. to get customer feedback and identify pain points before addressing the pain points in a productive manner
- Monitor product performance metrics and identify red flags - perform regular Pre Mortems
- Create proactive measures and align stakeholders to mitigate the red flags and optimize the product
- Ideate and conceptualize the scaling of existing products
- Ensure process excellence to achieve the right mix of cost and optimal delivery
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- Work closely on the product update and sunset process, with scrum team to create low-wastage roadmaps
- Cross functional leadership, Stakeholder management, Prioritization understanding
- Bias towards action and data driven approach
- Product marketing & driving product initiatives
- Ability to manage healthy conflicts
- Collaborative with external stakeholders such as subject matter experts, partners
- A Skilled expert, with a total of 5+ years of Professional experience
- MBA candidates from top universities will be preferred
- 2 years of work experience in product/category management preferred
Skills
MarketingProduct MarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Simplilearn is a leading online learning platform that specializes in providing professional certification training courses to individuals looking to enhance their skills and advance their careers. With a strong emphasis on digital economy skills such as project management, data science, cyber security, cloud computing, digital marketing, and more, Simplilearn offers a comprehensive range of courses designed to equip learners with the latest industry-relevant knowledge and skills. Simplilearn Careers offer a vibrant and dynamic environment for professionals passionate about education technology and helping others achieve their career goals. The company is committed to innovation in learning methodologies, ensuring flexible and accessible learning options for professionals around the world. At Simplilearn, employees are part of a fast-growing, global team working together to transform lives through education, empowering thousands of learners to achieve their career aspirations.
Important dates & deadlines?
Application Deadline
01 Jul 26, 04:36 PM IST
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