Digital Marketing Specialist

Job Title: Digital Marketing and Social Media Specialist

Location: Edappally, Kerala

Company: SMARTIX - COMPUTER ELECTRIC ACCESSORIES TRADING L.L.C

About Us: Smartix is a fast-growing tech company specializing in designing, manufacturing, and marketing innovative lifestyle gadgets and accessories for mobile phones, iPads, and laptops. We believe in pushing boundaries and creating products that make life smarter and more connected. If youre passionate about technology and enjoy creating impactful digital marketing campaigns, this is the place for you!

: We are seeking a passionate and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for managing our digital marketing campaigns, devising effective strategies to increase brand awareness and engagement, and analyzing competitor data to provide actionable insights and reports.

Key Responsibilities:

• Manage campaign budgets and forecast performance metrics, including ROAS (Return on Ad Spend).
• Assist with listing content and managing social media ads to drive traffic and ROI.
• Develop and implement social media strategies to increase brand awareness and engagement.

• Manage and update all social media platforms (Facebook, X, Instagram, LinkedIn, etc.).
• Create and curate engaging content for social media posts.
• Monitor and analyze social media performance using analytics tools.
• Conduct competitor analysis to identify market trends and opportunities.
• Prepare detailed reports on social media performance and provide actionable insights.
• Collaborate with the marketing team to align social media activities with overall marketing goals.
• Develop and execute paid ad campaigns across social media platforms like Instagram, Facebook, LinkedIn, and Twitter.
• Hands-on experience with Google Ads, Facebook Ads Manager, and YouTube Ads, SEO, PPC
• Conduct hashtag and keyword research for optimal content visibility and engagement.
• Design and execute creative, scroll-stopping content aligned with the Smartix Tech brand voice.
• Ensure high-quality content scheduling and posting to maintain an engaging online presence.

Qualifications:

• Proven experience as a Social Media Manager or similar role.

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• Strong understanding of social media platforms and their respective audiences.
• Experience with social media analytics tools (e.g., Google Analytics, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Ability to analyze data and provide actionable insights.
• Creative mindset with a keen eye for detail.
• Knowledge of the latest trends and best practices in social media and digital marketing.

Preferred Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• Experience in the electronics accessories industry.

How to Apply:

Interested candidates are invited to send their resume and a cover letter to [HIDDEN TEXT]