Content Marketer

About SmartWinnr

SmartWinnris a leading global platform that uses gamification to enhance knowledge management and performance optimization for distributed sales teams. The platform serves Fortune 500 clients including Boston Scientific, Johnson & Johnson, and AstraZeneca, along with other major companies such as Abbott, Medtronic, HDFC Life, SBI Life, ICICI Prudential, and Aditya Birla to boost sales productivity.SmartWinnrhas earned recognition from G2 as one of the top 50 sales products for two consecutive years, based on authentic customer reviews and feedback.

Job Role:Content Marketer

Job Location:Hyderabad

Role Description

As a Content Marketer atSmartWinnr, you will play a key role in crafting compelling, high-quality content that strengthens our brand presence and drives lead generation. This is an exciting opportunity to work at the intersection of storytelling, strategy, and SEO within a dynamic SaaS environment. You will collaborate closely with the marketing team to develop content that resonates with our target audience and aligns with businessobjectives.

Responsibilities include, but are not limited to:

Content Creation & Copywriting

• Develop, write, and edit content across multiple formats including blog posts, social media updates, email campaigns, landing pages, and marketing assets
• Create persuasive and engaging copy that aligns withSmartWinnrsbrand tone and messaging
• Conduct in-depth research to ensure accuracy, relevance, and thought leadership

SEO & Content Optimization

• Apply SEO best practices to enhance visibility and search performance
• Support keyword strategy, meta descriptions, and on-page SEO optimization

Content Strategy & Performance Tracking

• Collaborate with the marketing team to execute and refine content strategies
• Analyzecontent performance metrics andprovideactionable insights
• Maintain and manage an editorial calendar to ensure consistent andtimelycontent delivery
• Stay up to date with the latest trends, tools, and best practices in content marketing and copywriting

Requirements

Educational Background

• Bachelors degree in Marketing, Communications, Journalism, English, or a related field

Skills & Abilities

• 34 years of proven experience in content marketing, copywriting, and content creation
• Experience in the Life Sciences or Pharmaceutical industries is preferred
• Strong writing, editing, and proofreading skills with exceptional attention to detail
• Solid understanding of SEO principles and content optimization techniques
• Ability to craft content tailored to different audiences and formats
• Strong research and analytical skills with the ability to simplify complex concepts
• Proficiencywith content management systems (CMS) and marketing tools
• Creative thinking, problem-solving ability, and adaptability in a fast-paced environment

What We Offer

• Opportunity to contribute to a high-impact content strategy in a fast-growing SaaS company
• A collaborative and innovative work environment
• Exposure tocutting-edgetools and real-time marketing execution
• Potential for career growth and advancement based on performance