Solar Square - Associate Director - Sales

Lead Management & Conversion Strategy
- Own the presales funnel for the assigned zone - from lead qualification to handover to the sales closure team.
- Design and implement effective lead management frameworks to maximize conversion rates.
- Monitor lead response times, follow-ups, and CRM hygiene to ensure high-quality customer engagement.
- Collaborate with marketing and performance teams to align campaigns with presales objectives.
Sales Enablement & Customer Consultation
- Build and optimize consultation processes that educate customers about solar solutions and financing options.
- Leverage data insights and customer feedback to refine presales scripts, offers, and pitch decks.
- Partner with on-ground sales teams to ensure smooth transitions from interest to purchase.
Performance Management

- Set and track KPIs for presales teams including lead-to-demo and demo-to-conversion ratios.
- Review daily, weekly, and monthly dashboards to identify opportunities for performance improvement.
- Implement continuous training and performance coaching for teleconsultants and presales executives.
Customer Experience
- Drive customer-centric presales interactions focused on trust-building and value creation.
- Ensure all customer touchpoints deliver consistent SolarSquare brand messaging and service quality.
- Identify and resolve customer pain points during the presales journey through structured feedback loops.
People Leadership
- Lead, mentor, and motivate a team of presales professionals across multiple geographies.
- Foster a culture of accountability, collaboration, and data-driven decision-making. Design onboarding and skill-development programs to enhance team productivity.

Process & Operational Excellence

- Build automation and CRM workflows to improve efficiency and data accuracy. Work cross-functionally with marketing, operations, and sales closure teams to streamline customer journeys.
- Analyze performance metrics to identify process bottlenecks and drive continuous improvement.
What We're Looking For:- 5-10 years of experience in presales, inside sales, or lead management within a B2C direct sales environment.
- At least 4 years of team-handling experience in a high-growth setup.
- Strong understanding of CRM systems, data analytics, and customer journey mapping.
- Excellent communication, problem-solving, and stakeholder management skills. Passion for sustainability, renewable energy, or clean-tech is a strong plus.
- Ability to thrive in a fast-paced, target-driven, and evolving organization.