Head Of Marketing

Location:Hyderabad.

Title:Head of Marketing

About the Role

We are seeking a results-oriented marketing leader to elevate our brand presence and market influence through strategic engagement with leading analyst firms (Gartner, Forrester, IDC, and others), high-impact events, digital demand programs, and technology partnerships. This role blends strategic communications, analyst relations, and integrated marketing to position the company as a trusted thought leader and category innovator.

Qualifications & Experience

• 1015 years of experience inB2B technology marketing, with proven success inanalyst relationsandbrand strategy.
• Hands-on experience working withGartner, Forrester, IDC, and other industry analyst firms.
• Strong understanding ofenterprise technology, digital transformation, and innovation trends.
• Proven track record in
  
  executive communications,demand generation, andpartner marketing.
• Exceptional communication, relationship management, and storytelling skills.
• Strategic thinker with analytical rigor and a bias for action.

Key Responsibilities

1. Analyst & Influencer Relations

• Build and manage strong relationships with top industry analysts and research firms including Gartner, Forrester, and IDC.
• Develop and execute an annual analyst relations plan aligned to corporate strategy and solution priorities.
• Coordinate analyst briefings, inquiries, evaluations (e.g., Magic Quadrants, Waves, MarketScapes), and submissions.
• Leverage analyst insights to refine go-to-market (GTM) strategies, product positioning, and competitive differentiation.
• Cultivate relationships with industry influencers, media, and thought leaders to amplify brand credibility.

2. Events & Executive Experiences

• Conceptualize and lead flagship events, C-level roundtables, and digital forums that shape market perception and deepen relationships with decision-makers.

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  Oversee event content strategy, keynote development, and engagement design to deliver business impact and thought leadership visibility.
• Partner with sales and leadership teams to ensure event ROI and executive alignment.

3. Digital Marketing & Demand Generation

• Drive multi-channel digital campaigns integrating SEO, paid media, marketing automation, and ABM (Account-Based Marketing).
• Align digital strategy to pipeline goals and sales objectives with measurable performance outcomes.
• Use analytics and insight tools to optimize campaign effectiveness across buyer stages.

4. Technology & Ecosystem Partnerships

• Manage joint marketing initiatives with hyperscalers, ISVs, and ecosystem partners.
• Create and activate co-branded GTM programs to expand reach and deliver mutual value.
• Align partnership marketing with demand generation and brand strategy initiatives.

5. Content & Thought Leadership

• Develop compelling narratives and executive messaging that articulate the companys vision, differentiation, and innovation agenda.
• Collaborate with leadership and subject-matter experts to produce research-backed content, whitepapers, and media features.
• Ensure consistent brand storytelling across analyst briefings, campaigns, and corporate communications.