Group Product Manager - FMCG

1. Brand Management
- Lead and manage assigned brands to drive sustainable growth in volume, NSV, and gross margin.
- Conduct consumer, trade, and competitive analysis to support the development of Brand Seed, Brand Pyramid, and Brand Proposition.
- Support long-term and short-term brand strategy formulation aligned with category and business objectives.
2. Consumer Promotions & Pricing
- Conceptualize and evaluate consumer promotion ideas; assess feasibility and impact.
- Coordinate with Central Planning, R&D, Technical, Legal, Purchase, and other stakeholders for approvals and execution.
- Gather competitive pricing data (including margins and schemes).
- Analyze impact of pricing changes on sales and profitability and propose pricing revisions to improve brand performance.
3. New Product Development (NPD)
- Develop concept notes and draft project charters with cross-functional teams.
- Define project plans and coordinate execution across assigned project members.
- Lead consumer validation and testing of concepts and samples.
- Coordinate with Legal on branding, claims, artwork, and statutory compliance.
- Ensure timely circulation of approved artworks, shade cards, and top covering sheets.
- Deliver new products that delight consumers while meeting company norms on cost, quality, and timelines.
4. Marketing Services & Communication

- Prepare annual and monthly activity calendars aligned with brand plans and budgets.
- Allocate marketing spends and manage A&SP budgets effectively.
- Create detailed briefs for media and creative agencies based on brand strategy.
- Review media plans, provide feedback, and ensure alignment with brand objectives.
- Coordinate execution of marketing activities and communicate plans to Sales with expected impact on volumes.
- Track campaign performance and ensure post-activity evaluation.

5. Market & Consumer Understanding
- Draft research briefs and questionnaires (QREs) for consumer and market research studies.
- Evaluate and approve research plans in line with objectives.
- Participate in research studies and analyze findings.
- Share actionable insights with R&D and other stakeholders to strengthen brand relevance and competitiveness.
6. Statutory & Legal Compliance
- Work closely with Legal to ensure compliance for consumer promotions, branding, claims, and contracts.
- Provide intent, scope, and necessary inputs for approvals.
- Ensure incorporation of IPRS and other statutory guidelines across marketing initiatives.
7. Planning, Forecasting & Budgeting

- Provide monthly sales forecast inputs to Central Planning based on brand activities.
- Lead annual sales and marketing budgeting for assigned brands.
- Analyze category growth trends and plan initiatives to achieve targeted growth.
8. Channel & Distributor Support
- Provide marketing inputs for distributor relationship programs.
- Support Terms of Trade planning aligned with brand strategy.
- Coordinate promotional planning to support trade and channel effectiveness.
9. Performance & Process Management
- Define KRAs in alignment with business goals and review with reporting manager.
- Conduct self-assessments and support performance management processes.
- Manage brand-related portal content and ensure timely updates.
Key Competencies
- Strong brand strategy and execution capability
- Consumer-centric mindset with analytical rigor
- Cross-functional leadership and stakeholder management
- Strong understanding of FMCG pricing, promotions, and NPD
- Ability to manage agencies and budgets effectively