Digital Marketing Manager

We are seeking dynamic and experienced Outbound Digital Marketing Manager with expertise in planning, organizing, and executing impactful webinars, events, and roundtables. This role will play a pivotal role in driving brand awareness, lead generation, and thought leadership within the HR Technology space. The ideal candidates will have a strong background in event marketing, digital outreach, and product positioning, coupled with excellent organizational and communication skills.

Key Responsibilities

Webinars:

• Plan, promote, and execute webinars, ensuring alignment with product marketing objectives.
• Collaborate with cross-functional teams to develop compelling content and secure impactful speakers.
• Drive audience acquisition through targeted digital campaigns, partnerships, and content marketing.

Events:

• Manage end-to-end logistics for industry events, conferences, and company-hosted gatherings.
• Ensure brand representation at external events through booth design, marketing materials, and on-site engagement strategies.
• Measure event success through metrics like attendee engagement, lead conversion, and ROI.

Roundtables:

• 
  Curate and execute exclusive roundtable discussions, targeting HR leaders and decision-makers.
• Develop agenda topics and identify industry-relevant speakers and panelists.
• Ensure effective follow-up with participants to build long-term relationships and foster lead generation.

Digital Outreach & Campaign Management:

• Develop outbound marketing campaigns to drive attendance and engagement for events.
• Leverage email marketing, social media, and paid campaigns to maximize reach and impact.
• Monitor performance metrics, optimize campaigns, and report on key outcomes.

Collaboration & Strategy:

• Work closely with the Manager Product Marketing to align events with the overall marketing strategy.
• Collaborate with content, design, and sales teams to ensure consistency in messaging and branding.
• Stay updated on HR technology trends to ensure relevance and innovation in event strategies.

Key Requirements

Experience:

• 5-7 years of experience in event marketing or outbound digital marketing, with a proven track record of managing webinars, events, and roundtables.

  Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
• Background in HR technology marketing or related B2B SaaS industries is highly desirable.

Skills:

• Strong project management skills with the ability to handle multiple events simultaneously.
• Expertise in tools like HubSpot, Zoom, WebEx, and other webinar/event platforms.
• Proficiency in digital marketing strategies, including email marketing, social media, and PPC campaigns.
• Analytical mindset with experience in measuring event performance and ROI.

Qualifications:

• Masters degree in Marketing, Business, Communications, or a related field.
• Certifications in digital marketing or event management are a plus.

Attributes:

• Excellent communication and interpersonal skills.
• Creative thinker with an ability to problem-solve and innovate.
• Strong attention to detail and a results-driven mindset.

Join us in redefining how HR technology connects with the world. Apply today to drive impactful events and marketing strategies that make a difference!