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Job Description
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.Learn more about our culture and how we make our employees happier through The Sprinklr Way.
The Marketing Analytics team provides the data, measurement, insights and actionability across Marketing Groups. We solve a multitude of exciting challenges from acquisition to retention, as well as media mix modeling, marketing attribution and experimentation. We are looking for a highly self driven individual contributor for building our world class marketing analytics capabilities.In this role, we’re looking for a strategic thinker who can tackle ambiguous problems, bring definition and clarity to data and measurement for our global marketing activities. You have an analytical mindset and the ability to empathize with the customer. You have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments.
What You'll Do
- You create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI.
- Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions.
- You drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue.
- Develop and implement regular reporting of key performance metrics including forecasting, full funnel analysis and pipeline management.
- Communicating findings to stakeholders and taking initiatives for improving business performance.
- Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods.
- Utilize strong database skills to work with large, complex data sets to extract insights.
- Filter and cleanse unstructured (or ambiguous) data into usable data sets that can be analyzed to extract insights and improve business processes
- Using advanced analytics and metrics to improve processes and provide data-driven forecasts of potential costs, revenues, and risks of business initiatives.
What We're Looking For
- 2+ years of relevant experience in analytics, consulting, or related quantitative role;
- Experience of working in hyper-growth and large tech companies (SaaS experience is preferable).
- Knowledge of and experience in marketing measurement, attribution, uplift testing, user segmentation and creative testing & optimization is an added advantage.
- A passion for helping organizations understand how to solve problems through analytics.
- Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment.
- Familiarity with database technologies and tools (SQL/R/SAS/JMP etc.), data transformation and processing.
- Experience with any visualization tools such as Tableau, Spotfire, Power BI, Sisense, etc. Tableau experience is preferred.
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Skills
MarketingAnalyticsSASTableauIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
23 Mar 23, 12:00 AM IST
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