SquareOps - Vice President - Sales & Go To Market

You will be our first commercial leader, stepping in to own and scale the entire revenue function.
This is not a traditional sales role; you'll lead market research, pricing, packaging, GTM planning, automation, and team building.
You'll work closely with the founders but have full ownership of commercial decisions.
Responsibilities:
- Define and execute go-to-market strategies for both SquareOps (services) and Atmosly (SaaS).
- Identify target segments, ICPs, and high-ROI outreach channels across India and global markets.
- Design and run pricing and packaging experiments to optimize conversion and revenue.
- Build and lead a high-performing GTM team (sales, pre-sales, SDRs, partner/channel).
- Create sales playbooks, pitch materials, objection handling, and demo flows.

- Own the CRM pipeline, forecasting, and performance reporting.
- Conduct ongoing competitor research, keyword analysis, and market mapping.
- Track funnel performance and metrics like CAC, LTV, payback, win rate, and churn.
- Present insights that influence roadmap, pricing, and campaign investments.
- Use tools like ChatGPT, Clay, Browse AI, Apollo, Zapier, or custom scripts to automate GTM workflows.
- Build dashboards and reporting flows using Airtable, Notion, Google Sheets, or Looker Studio.
- Set up lead enrichment, outreach workflows, and follow-up automation to streamline operations.
- Collaborate with marketing on SEO, demand-gen campaigns, and retargeting funnels.
- Work with founders and the engineering team to translate market feedback into product roadmap inputs.
- Represent the customer voice in pricing, onboarding, and packaging discussions.
Requirements:
- 7-12 years of experience in technical services or SaaS companies, ideally in DevOps, cloud, or security.
- Proven experience building GTM/sales functions from scratch or scaling early-stage teams.
- Strong analytical skills with a love for data-backed decision making.
- Fluency in GTM tools: HubSpot, LinkedIn Sales Nav, Clay, Webscraper.io, ChatGPT, or equivalents.
- Comfortable with light scripting (Python, Sheets, Airtable) to automate repetitive tasks.
- Bonus: Experience with AWS Partnership programs or SaaS channel strategy.
- Strong understanding of cloud, DevOps tools, Kubernetes, CI/CD, and enterprise infra needs.
This job was posted by Hr Squareops from SquareOps.