Sterling Hospital - Senior Manager - Digital Marketing

- Digital Marketing Strategy & Performance
- Develop and Execute Strategy: Define the overarching digital marketing strategy for the hospital (or specific service lines like Oncology, Cardiology, etc.) to drive patient acquisition, brand awareness, and hospital service utilization.
- Performance and paid media management: Strategically plan, execute, and manage high-budget, multi-channel paid marketing campaigns (PPC, Google Ads, Facebook Ads, Display, Influencer, etc.) to drive OPD, health check and specialty leads, with optimisation of ROI and conversion tracking.
- Lead Generation: Be the ultimate owner of lead generation from all digital channels, ensuring a consistent volume of high-quality, relevant inquiries (leads) for the hospital services. A/B testing to continually improve lead quality and cost efficiency.
- Website & SEO - Oversee website content/UX/structure and integrations (CRM, HIS, Telephony, Chatbots). Drive leads and conversions through website. Ensure all service pages and website are SEO optimised for organic growth
- Social media and content: Drive social media calendar across all platforms, supervise creative execution for content themes, drive influencer collaborations, ensure social is aligned to paid marketing and overall brand calendar.
2. Call Center & Lead Conversion Management
- Integration of Digital & Voice: Bridge the gap between digital lead generation and the sales/conversion process managed by the call center.
- Call Center Operations Oversight: Direct and manage the performance of both inbound (handling patient inquiries from digital campaigns) and outbound (follow-up on leads, patient nurturing) call center operations.

- Conversion Rate Optimization (CRO - Offline): Optimize the call center script, training, and processes to maximize the conversion rate of digital leads into booked appointments/patient visits.
- Lead Nurturing: Establish automated lead management and nurturing flows in collaboration with the call center team to ensure no lead is dropped and follow-up is timely and effective.
3. Analytics, Tools, and Reporting
- Own digital dashboards: Measure website, social, paid media and SEO key KPIs through structured dashboards. Recommend marketing automation tools
- Reporting & Insights: Generate detailed weekly/monthly performance reports, providing actionable insights to senior management on campaign effectiveness, lead quality, and call center efficiency.
- Budget Management: Own and manage the digital marketing and lead conversion budget, allocating spend across channels for optimal ROI.
4. Healthcare/Hospital Industry Focus
- Compliance: Ensure all digital marketing and call center practices adhere to healthcare regulations (like HIPAA, where applicable) and ethical advertising guidelines.
- Brand Reputation: Actively manage the hospital's online reputation, including handling patient reviews and inquiries across social media and review platforms.
- Stakeholder Management: Collaborate effectively with clinical department heads, IT, and sales teams to align digital initiatives with patient service capacity and business goals.
Desired Profile:
- Master's degree in marketing, or a related field. Certifications in Digital Marketing.
- Proficiency Digital Marketing tools (e.g., Google Analytics 4 (GA4), Google Tag Manager (GTM), CRM systems like Salesforce/HubSpot, marketing automation platforms, paid media dashboards).
- Familiarity with data visualisation tools like Data Studio, Power BI
- 5-8 years of core experience in performance marketing, SEO/SEM analytics - ideally in healthcare, BFSI or multi location service
- Ability to translate medical service into consumer friendly communication themes
- Exceptional communication (written and verbal), presentation, and interpersonal skills.
- Ability to think strategically, analyze data, and make data-driven decisions.
- Ability to collaborate across technical/clinical and non clinical functions.
- Experience in the healthcare or a related service industry is highly preferred