Digital Marketing Analyst

The Digital Marketing Analyst will oversee and execute paid search (Google, Bing), SEO, and other paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing expert who thrives on using data to make decisions that drive revenue, this may be the role for you.

Responsibilities:

• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign planning, execution, budget management, performance analysis, and campaign optimization.


• Focus on driving account optimization including improving the structure and targeting (geo, demographic, day-parting, keyword, audience), ad copy testing, quality score improvement, and keyword expansion.


• Deep understanding of digital marketing KPIs, and ability to communicate results and key learnings to senior management, cross-functional team, and other stakeholders.


• Provide daily, weekly, and monthly analysis of program progress and results, including key milestones and metrics and meet all ongoing reporting requirements as needed to keep team and customers informed.


• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership with new growth ideas and drive the implementation to drive the business – including but not limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.


• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to keep updated on product releases and newly available features.


• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword ecosystem.


• Monitor organic traffic, search results, and keyword rankings and regularly conduct keyword research.


• Perform competitive analysis and distinguish gaps in our website content and conduct keyword research regularly.


• 
  Manage backlinks to build domain authority.

Qualifications

• 2+ years of experience managing large-scale paid marketing campaigns.


• Experience with Google AdWords, Google Analytics, and SEO.


• Experience using bid management platforms and algorithms.


• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it relates to SEM and Shopping campaigns


• Highly attentive to detail, strong problem-solving skills, an analytical mindset, and superior initiative.


• Be self-motivated, able to initiate and execute new ideas, employ senior leadership in your ideas, and see projects through from start to finish.


• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.


• Excellent communication skills.


• Bachelor’s degree required or equivalent experience; quantitative/business field (marketing, math, statistics, economics, business administration, etc.) a plus.


• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop.

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