Growth Hacker (E-commerce & Quick Commerce)

Role Overview

The Growth Manager will be responsible for driving customer acquisition, retention, and revenue growth across our website and e-commerce/quick commerce platforms. This role combines data-driven marketing, performance optimization, and cross-functional collaboration to deliver consistent growth.

Key Responsibilities

1. E-commerce & Website Growth

• Own and scale sales on our D2C website (Shopify/WordPress etc.)
• Optimize website funnels, improve conversion rates, and increase repeat purchases.
• Plan and execute website campaigns (offers, bundles, luxury gifting promotions).

1. Quick Commerce & Marketplaces

• Manage and grow presence on Zepto, Blinkit, Instamart, Amazon, Flipkart, Natures Basket etc.
• Negotiate placements, ad spends, and promotional campaigns with platform teams.
• Track platform-specific KPIs (CTR, AOV, CAC, ROI).

1. Digital Marketing & Growth Hacking

• Drive performance marketing campaigns (Google Ads, Meta, Affiliate, Influencers).
• Work with agencies/vendors to optimize ROAS & CPA.
• Develop strategies to increase organic traffic & SEO visibility.

1. Analytics & Reporting

• Monitor sales dashboards and create weekly/monthly growth reports.
• Track CAC, LTV, repeat purchase rate, churn, AOV, CTR.
• Use insights to iterate campaigns and improve ROI.

1. Cross-Functional Collaboration

• Work with

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  Branding, Operations, and Customer Support to ensure a smooth customer journey.
• Align with supply chain teams to ensure stock availability on platforms.

Key Skills & Qualifications

• 36 years of experience in e-commerce growth, digital marketing, or performance marketing.
• MBA from a Tier 1 college preferred.
• Strong understanding of D2C websites, quick commerce, and marketplace dynamics.
• Proficiency in Google Ads, Meta Ads, SEO tools, Google Analytics, and CRM platforms.
• Ability to work with data dashboards and make decisions backed by analytics.
• Excellent negotiation skills with platforms and agencies.
• Prior experience in FMCG, luxury brands, or beverages is a plus.