SuperBottoms - Senior Creative Designer

We are not a me-too brand. We are category creators.
At SuperBottoms you get to build a category from scratch and not just push another me-too product. SuperBottoms is India's first certified and No. 1 voted eco-friendly cloth diaper brand. From quirky cloth diapers and langots to India's softest underwear, our products are fun, sustainable and affordable. We are now a 100 Cr+ D2C brand trusted by lakhs of parents.
Why We Are Exciting-
Category creators - build something new, not copy what exists
Community driven - learn how to engage and grow a 1 lakh+ strong parent tribe
Innovation every day - freedom to experiment and create in a culture that values ideas
People first - ethical, transparent and caring workplace where teams and communities come first
Planet first - sustainability is at the core of everything we do.
Leadership
- Pallavi Utagi: Founder & CEO
- Salil Utagi: Co Founder & Finance Controller
Visit us: www.superbottoms.com
Our Investors -
Backed by Venture Catalysts, DSG Consumer Partners, Saama Capital, and Lok Capital-believers in our mission to build sustainable consumer brands from India.
- Instagram: @superbottoms
- Facebook: SuperBottoms

- LinkedIn: SuperBottoms
- YouTube: SuperBottoms TV
- Parent Tribe: our exclusive 1L+ strong parenting community - do join if you are a parent or tell parents in your circle!
About the Role:
We're looking for a Senior Creative Designer who goes beyond execution to conceptualize brand-first, performance-driven campaigns across digital, social, and video-first platforms.
This isn't about just creating "pretty posts" - it's about storytelling, campaign ideation, content experimentation, and trend-responsiveness, all backed by solid design chops and AI-forward thinking.
What You'll Do:
- Own Campaign Ideation: Lead concepts for new launches and everyday parenting moments, turning them into integrated social-first campaigns that drive both brand love & performance.
- Design for Performance: Create thumb-stopping, conversion-driven creatives for Meta, YouTube, and other ad platforms.
- Lead from the Front: Guide junior designers, freelancers, and agencies with clear briefs, feedback loops, and creative direction.

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Get Hired

- AI & Automation in Design: Experiment with tools like MidJourney, DALL-E, Runway, Figma AI, InVideo, and Stable Diffusion for efficiency and innovation.
- Build Long-Term Systems: Develop brand guides, design playbooks, and reusable templates for scalability.
- Explore Platform-Native Formats: Reels, memes, carousels, packaging, UGC-style edits - know what works where and why.
- Stay Plugged In: Leverage digital & cultural trends to keep the brand vibrant and relevant.
What We're Looking For:

- 6-8 years of experience in creative design (preferably D2C brands or agency).
- Strong portfolio across branding, motion, packaging, campaigns, and social storytelling - please share upfront.
- Ability to balance storytelling with performance metrics (hooks, CTAs, trends, scroll behavior).
- Hands-on expertise with Adobe Suite, Figma, Canva Pro, and other design/motion tools.
- Proven experience with AI tools for design & content generation.
- Strong collaboration skills - experience working with marketing teams, founders, and external partners.
- Leadership mindset with the ability to mentor junior designers and freelance teams.