Manager - Digital Marketing

Supertails is Indias leading pet-care platform, built to create a better world for pets and their parents. Our ecosystem spans Supertails.com, a comprehensive online marketplace for pet supplies; Henlo, our fast-growing private-label dog food brand; and a rapidly expanding suite of offline pet healthcare services.

We are a data-driven, AI-forward company focused on building a category-defining brand that supports pet parents at every stage of their journey.

The Role

We are looking for a strategic and performance-driven Google & Meta Ads Manager to lead and scale Supertails paid acquisition engine across Google and Meta ecosystems.

This role will own end-to-end campaign strategy, execution, and optimization across Search, Shopping, Performance Max, Display, YouTube, and Meta platforms (Facebook & Instagram). The focus will be on scalable growth, acquisition efficiency, and improving lifetime value through data-driven performance marketing.

The ideal candidate combines strong analytical thinking, platform expertise, and experimentation mindset, with proven experience managing large budgets and building full-funnel performance strategies.

This role plays a critical part in driving revenue growth, improving unit economics, and scaling Supertails digital acquisition channels.

Key Responsibilities

Performance Marketing Strategy & Budget Ownership

Own and execute the paid media strategy across Google and Meta platforms, aligned with Supertails growth goals across commerce, services, and app.

Manage and optimize large monthly budgets across the full funnelfrom demand generation to high-intent demand capture.

Build performance forecasts, budget allocation models, and growth projections.

Present performance insights, trends, and optimization strategies to senior leadership.

Campaign Execution & Optimization

Lead end-to-end execution across: Google Search, Shopping, Performance Max, Display, YouTube Meta Ads (Facebook & Instagram)

Design scalable account structures, audience strategies, keyword frameworks, and bidding models.

Continuously optimize campaigns using key metrics such as ROAS, CPA, CAC, CVR, CTR, Impression Share, and LTV.

Drive structured experimentation across audiences, creatives, bidding strategies, and landing pages.

Feed, Tracking & Measurement

Own Google Merchant Center performance, feed quality, and diagnostics in collaboration with product and tech teams.

Ensure accurate conversion tracking and attribution via GA4, GTM, Meta Pixel, enhanced conversions, and server-side tracking where applicable.

Analyze search intent, audience signals, and performance data to inform marketing, merchandising, and category decisions.

Creative & Demand Generation Collaboration

Partner closely with Brand and Creative teams to develop high-performing ad creatives, copy, video assets, and landing page experiences.

Translate performance insights into creative strategy for Meta and YouTube campaigns.

Support upper-funnel demand generation initiatives through YouTube and Meta testing.

Must-Haves

6+ years of hands-on experience managing performance marketing campaigns across Google Ads and Meta Ads for high-growth e-commerce or D2C brands.

Strong expertise across Search, Shopping, Performance Max, Display, YouTube, Facebook, and Instagram Ads.

Proven experience managing large-scale advertising budgets with accountability for growth and ROAS.

Deep understanding of Google Merchant Center, feed optimization, and Shopping performance drivers.

Strong analytical capabilities with hands-on experience in Google Ads, Meta Ads Manager, GA4, and Excel/Google Sheets.

Ability to independently drive strategy, execution, and experimentation in a fast-paced environment.

Good-to-Haves

Experience managing App install and app engagement campaigns.

Familiarity with mobile attribution tools like AppsFlyer.

Exposure to incrementality testing, attribution modeling, and experimentation frameworks.

Understanding of SEO, CRO, or landing page optimization.

Passion for the pet-care industry and building a category-defining consumer brand.