Digital Marketing Executive

Job Title: SEO & Website Operations ExecutiveLocation: Pune City.Job Type: Full-time
Role Overview:We are looking for a proactive SEO & Website Operations Specialist to improve our websites search rankings, maintain platform performance, and drive organic traffic growth. The ideal candidate will bridge the gap between content optimisation and basic website management, ensuring our digital presence is seamless, fast, and highly visible.
Key Responsibilities:

• SEO Strategy & Execution: Perform keyword research, competitor analysis, and execute robust on-page, off-page, and technical SEO activities.
• Content Optimization: Optimize website content, product/service pages, blogs, and landing pages for better search visibility and user engagement.
• Website Management: Maintain and regularly update the company website (CMS) with new content, banners, images, and product information.
• 
  Technical Oversight: Monitor website performance, indexing issues, site speed, and mobile responsiveness. Coordinate with developers to resolve backend issues.
• Link Building: Build high-quality, authoritative backlinks using white-hat, ethical SEO practices.
• Analytics & Reporting: Track keyword rankings, traffic trends, and conversions using SEO tools. Prepare comprehensive monthly performance reports with actionable insights.

Required Skills & Qualifications:

• SEO Expertise: Strong, demonstrable knowledge of On-Page, Off-Page, and Technical SEO.
• Tool Proficiency: Hands-on experience with Google Search Console, Google Analytics (GA4), SEMrush/Ahrefs, and Screaming Frog.
• CMS & Technical Basics: Solid working knowledge of WordPress (or your specific CMS) and basic HTML/CSS.
• Web Hygiene: Familiarity with routine website maintenance, content updates, and user experience (UX) best practices.
• Soft Skills: Strong analytical thinking, excellent written communication, and data-driven reporting skills.
• Experience: [e.g., 1–3 years] of experience in an SEO or Web Web Management role.

Education & Certifications:

• Graduate in any stream (Degrees in Marketing, Business, IT, or Computer Science are a plus).
• Certification in Google Analytics (GA4) or specialized SEO courses is highly preferred.
• Proven track record: Candidates who can share case studies or links to websites they have managed will be given priority.

What We Offer:

• Competitive salary
• Opportunities for professional growth and skill development.