Digital Marketing Specialist

Job Title: Digital Marketing Specialist (Meta & Google Ads)

Company: TagThose

Location: Jaipur (In-Office)

Salary: Based on experience

About the Role:

TagThose is looking for a performance-driven Digital Marketing Specialist who has strong expertise in Meta Ads and Google Ads and can build and scale high-performing marketing campaigns. The ideal candidate should have hands-on experience in funnel creation, pixel setup, analytics, and data tracking, with the ability to generate qualified leads for both B2B and B2C businesses.

Key Responsibilities:

• Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
• Build and manage marketing funnels for lead generation and conversions.
• Set up and manage pixels, conversion tracking, GA4, and analytics tools.
• Monitor campaign performance and continuously optimize for ROAS, CPL, and conversions.
• Create and test ad creatives, copies, and landing page strategies.
• Implement data-driven decision making using analytics and performance insights.
• Generate and scale qualified leads for B2B and B2C campaigns.

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• Work closely with the design and strategy team to improve campaign performance.

Requirements:

• Proven experience running Meta Ads and Google Ads campaigns.
• Strong understanding of conversion funnels, pixel tracking, and analytics.
• Experience with lead generation campaigns and performance marketing.
• Ability to analyze data and optimize campaigns for better ROI.
• Basic knowledge of SEO and AI tools for marketing automation is a plus.
• Strong problem-solving and performance optimization mindset.