GPD Strategy And Marketing Lead, Dermatology

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 8 months ago
1-3 years
Dubai - United Arab Emirates
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Posted: 8 months ago
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Applicants: 99+
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Job Description

By clicking the Apply button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.:At our heart we: are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.Our team is growing and for this we need bright minds with creativity and flexibility what talent do you have?:About the Role :The Director, GPD Strategy and Marketing Lead, Dermatology leading offers a unique opportunity to shape Takedas first commercial footprint in Dermatology. You will build the strategic Knowledge exchange & internal Communication and foster an inclusive collaboration & seamless knowledge transfer across the organization with global, regional and LOC cross functional teams.This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence).The GPD Strategy and Marketing Lead, Dermatology, supports the GPD MCE Head of Dermatology Strategy & Marketing and the Dermatology franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success viaLead the strategic vision, creation, ongoing enhancement, and utilization of a best-in-class knowledge and communication system, supporting the Launch Pad and Knowledge Hub as a central curator to provide valuable, accurate, and accessible resources across MCE, matrix functions and LOCs. Develop effective communication channels and tools to ensure the right information reaches the right audience, tailored to different stakeholders and operational needs. How you will contribute:Stakeholder CommunicationBuild ways of working ensuring insights transfer between LOCs, region, MCE & Global. Develop strong presentations supported by digital tools for senior leadership presentations. Lead collaboration meetings such as collaboration council, Co-creation leader meetings, MCE meeting, etc. Build effective channels to ensure the right information reaches the right audience (e.g., Core Commercial teams, LOCs, and other functions) at the right time. Adapt key knowledge and insights into meeting materials, newsletters, and other communication tools to support decision-making. Act as the key communication liaison between LOCs, corporate functions, MCE, and global commercial teams. Ensure effective meeting coordination and stakeholder alignment by designing and tailoring communications (e.g., newsletters, meeting materials, slides). Launch Dashboard WorkstreamLead the Launch Dashboard workstream, ensuring it captures and informs key launch metrics and aligns with business priorities. Oversee the ongoing development of the Launch Dashboard, communicating critical launch metrics between global, regional, and LOC stakeholders. Ensure alignment with critical business goals by tracking and interpreting launch effectiveness. Knowledge System CurationSpend approximately 50% of the role managing Launch Pad and Knowledge Hub, ensuring best practices, resource accessibility, and ease of use for all LOCs and functions. Coordinate with GPD, MCE, and LOC stakeholders to ensure content remains accurate, relevant, and impactful for business needs. Oversee content and functionality of knowledge systems (e.g., Launch Pad, Knowledge Hub), ensuring access to relevant and actionable information. Curate and maintain a comprehensive content library of global resources to meet commercial and marketing decision-making needs. Partner with Zasocitinib cross-functional teams to acquire high-quality, relevant resources to enhance the knowledge system s value. Define and prioritize KMH GI categories and content aligned with brand strategy and claims. Review and approve LOC submissions; drive adoption and engagement across TA and LOC network. Ensure effective governance through operational working groups and quarterly TA calls. Insights-for-Impact (I4I)Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement. Agency Ways of Working (AoR)Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables. Content Creation for Effective CommunicationCreate visually compelling and concise newsletters, slides, and materials to improve knowledge sharing and ensure clarity. Develop and execute communication strategies to drive engagement with knowledge systems and tools. Create concise and visually engaging communication materials, including newsletters, presentations, and updates, to drive knowledge system usage. Alignment and Process OptimizationScaling content from LOCs, Global, cross functional and the US Coordinate between cross-functional teams (e.g., Medical, PVA, and Compliance) to streamline and formalize communication and approval processes (e.g., MLR reviews). Ensure consistent branding, messaging, and governance frameworks are adhered to across all knowledge and communication platforms. Skills:Global & Regional Expertise Deep knowledge of healthcare landscapes across Europe, Canada, Asia, South America, and Australia; proven success in commercializing assets and integrating digital and traditional pathways into operational priorities. Launch Excellence Strong track record in launches at LOC, regional, and global levels ideally in Dermatology or immunology Digital Transformation Skilled at embedding technology-forward, AI-enabled approaches (e.g., agentic AI tools, automated content workflows, advanced analytics) to streamline operations, enhance decision-making, and personalize customer engagement. Strategic & Commercial Acumen Experienced in brand and franchise strategy formulation, LCM activities (e.g., population expansion, pediatric launches), and aligning digital health initiatives with business and financial performance goals. 

Skills

BrandingContent CreationDigital TransformationMarketing

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Application Deadline

08 Nov 25, 04:03 PM IST

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