Business Head - Sales & Marketing - Agrochemicals

Business Head - Sales & Marketing (Pan India)
Experience: 20+ Years
Education: Bachelor's/Master's degree in Chemistry or Agriculture, MBA - Marketing, Finance, or a similar specialization
Location: Bangalore (position requires extensive Pan-India travel)
Reporting To: Managing Director / CEO
Industry Preference: Agrochemicals / Specialty Chemicals / Crop Protection
Role Overview:

The Business Head owns the Brand Business end-to-end - the branded, B2C-facing arm of business. This is a P&L-accountable leadership role responsible for setting and delivering the sales and marketing strategy for the branded portfolio, building and leading a Pan-India sales and marketing organization, and ensuring the brand's competitive position in a fast-moving agrochem and crop-nutrition market.
Key Responsibilities:
1. Business Strategy & Growth:
- Develop and execute comprehensive sales and marketing strategies for the Brand Business
- Identify growth opportunities and competitive threats across product categories and geographies
- Own the CBB P&L - topline delivery, market-share objectives, and bottom-line accountability
- Lead annual business planning, budgeting, and sales-force/organization design
2. Pan-India Sales Leadership:
- Provide leadership and direction to the Pan-India sales and marketing team
- Set and cascade sales targets across regions/zones; hold the organization accountable for delivery
- Build and maintain relationships with key distributors, dealers, and channel partners nationally
3. Brand & Marketing Execution:
- Own brand positioning and go-to-market strategy for the branded portfolio
- Plan and optimize marketing/promotional spend for campaign effectiveness and ROI
- Lead new product introduction (NPI) launches
4. Cross-Functional Collaboration:
- Collaborate with product development to align the branded portfolio with market and grower needs
- Work with supply chain to ensure product availability aligns with sales and campaign plans
- Partner with finance on budgeting, pricing, and margin management
5. Performance Monitoring & Governance:
- Monitor and analyze sales performance metrics to track progress and optimize strategy
- Own the Trade receivable and control the Working capital
- Own forecast accuracy and sales planning discipline
6. Regulatory & Industry Compliance:
- Maintain strong working knowledge of regulatory requirements in the agrochemical sector
- Ensure sales, marketing, and promotional practices remain compliant