Head - Marketing - Furnishing Business

Position Overview:
As the Head of Marketing, you will own the end-to-end brand, digital, content, and consumer marketing strategy for the brand in India. This role is critical in building long-term brand equity, driving consumer demand, and enabling strong retail and online conversions. You will lead a cross-functional marketing team and work closely with leadership to shape the company's positioning, communication, and go-to-market approach.
Key Responsibilities:
Brand Strategy & Leadership:
- Define and articulate the brand's positioning, tone, and visual identity tailored for the Indian market.
- Build and execute long-term brand-building programs that drive awareness, salience, and consumer trust.
- Lead integrated campaigns across ATL, BTL, digital, and experiential touchpoints.
Digital Marketing & Performance:
- Own the full-funnel digital strategy including SEO/SEM, paid media, social, CRM, and website performance.
- Lead cross-channel performance tracking and optimization, focusing on CAC, ROAS, LTV, and retention metrics.
- Leverage analytics and insights to shape data-backed marketing interventions.
Content & Communications:
- Oversee content strategy for social media, product storytelling, influencer collaborations, video campaigns, and editorial pieces.
- Lead PR, events, and trade/industry partnerships to strengthen brand voice and community engagement.
Retail & Experiential Marketing:
- Create omnichannel marketing plans that drive footfall and conversions across offline studios and experience centers.
- Work with retail, design, and product teams to develop customer-centric communication in showrooms.
Team & Budget Management:
- Build and mentor a high-performing marketing team.
- Own the marketing budget, ensuring optimal resource allocation and ROI across programs.
Qualifications:
- 10+ years of experience in brand/consumer marketing with at least 3-5 years in a leadership role.
- Proven experience scaling a premium or D2C brand through strategic and hands-on marketing.
- Expertise in digital, brand, and content marketing; experience with luxury, interior, lifestyle, or design brands is a plus.
- Strong creative sensibility, with a bias for data-backed decision-making.
- Leadership qualities with the ability to build and scale teams in a high-growth setup.
MUST HAVE STARTUP BUILDING EXPERIENCE OR BUILDING ANY BUSINESS FROM ZERO.