D2C Growth Head - ECommerce

Key Responsibilities :
Growth & Revenue :
- Own D2C revenue targets and growth metrics (traffic, conversion, AOV, LTV, CAC)
- Build and execute growth strategies across acquisition, retention, and monetization
- Identify new growth levers, experiments, and scalable channelsPerformance Marketing :
- Manage paid marketing channels (Google, Meta, affiliates, influencers, marketplaces ads if needed)
- Optimize spends to improve ROAS, CAC, and overall contribution margins
- Work closely with agencies and internal teams for campaign execution
Website & Conversion Optimization :

- Own the D2C website performance
- Drive CRO initiatives: landing pages, funnels, checkout, offers, bundles
- Coordinate with tech, design, and content teams for website improvement
Retention & CRM :
- Build retention programs via email, WhatsApp, SMS, loyalty, subscriptions
- Improve repeat purchase rate, customer lifetime value, and engagement
- Analyze cohort behavior and customer journeysAnalytics & Reporting :
- Track and analyze performance using GA, dashboards, and internal reports
- Present weekly and monthly growth insights to leadership
- Drive data-backed decisions and continuous optimization
Cross-Functional Collaboration :
- Work closely with supply chain, category, product, and finance teams
- Align growth plans with inventory availability and margin goals
- Support new product launches and campaigns
Key Requirements :
- 5+ years of experience in D2C / eCommerce growth roles
- Strong hands-on experience with performance marketing & growth experiments
- Experience managing a D2C website
- Strong understanding of funnels, CRO, retention, and unit economics
- Data-driven mindset with strong analytical skills
- Prior experience in consumer brands / startups is highly preferred