Tata 1mg - Customer Lifecycle Marketing Manager

Key Responsibilities:
A. Lifecycle Ownership:
- Own a lifecycle stage end-to-end from cohort definition and journey design to performance tracking, iteration, and playbook development.
- Build and manage segmentation strategies grounded in behavioural signals, purchase intent, and propensity data moving beyond demographic or transactional cuts.
- Deep-dive into cohort health regularly: identify which segments are engaging, which are slipping, and what intervention is needed before the churn happens.

B. Campaign Execution & Experimentation:
- Conceptualise, execute, and optimise campaigns across Push Notifications, WhatsApp and Email with a clear hypothesis and success metrics.
- Run a structured experimentation roadmap to optimize engagement and conversion metrics.
- Build playbooks for lifecycle initiatives covering personalisation, automation triggers, channel sequencing, and best practices.
C. Personalisation & Innovation:
- Implement granular segmentation to target different user cohorts with contextualised messaging built on interest, intent, and propensity signals.
- Stay on top of emerging trends in CLM, Retention, Personalisation and AI adoption to bring relevant innovations into the function.
D. Stakeholder Management & Reporting:
- Work cross-functionally with Product, Growth, Data Science and Category teams to align lifecycle initiatives with broader business goals.
- Ensure balanced share of voice across categories and business units so no single team dominates the channel at the cost of UX.
- Own reporting and analysis for your lifecycle stage: campaign performance, cohort-level trends, control group comparisons, and insights shared on a regular cadence.
- Manage and communicate the experiment backlog, results, and learnings to internal stakeholders clearly and consistently.