Tata 1mg - Lead - Key Account Management & Monetization

Company Overview:
Tata 1mg is India's leading digital health platform, providing a comprehensive ecosystem that includes online pharmacy, diagnostics, tele-consultation, and health content. Operating at the intersection of technology and healthcare, the company serves millions of users across the country, aiming to make healthcare accessible, understandable, and affordable. With a robust supply chain and a data-driven approach, Tata 1mg has established itself as a trusted partner for consumers and healthcare providers alike, fostering a culture of innovation and operational excellence.
Role Overview:
The Lead - Key Account Management & Monetisation will spearhead the strategic growth of our advertising and partnership revenue streams. This role sits at the center of our commercial operations, working closely with brand partners, internal product teams, and category heads to unlock value from our high-traffic digital assets. You will be responsible for defining the monetization roadmap, managing high-value relationships, and ensuring that our advertising solutions deliver measurable ROI for clients while enhancing the overall user experience on the platform.
Key Responsibilities:

- Develop and execute comprehensive monetization strategies to drive revenue growth across our digital advertising inventory and brand partnership channels.
- Manage and nurture relationships with top-tier key accounts, ensuring long-term retention and identifying opportunities for upselling and cross-selling integrated health solutions.
- Collaborate with cross-functional teams, including product, marketing, and data analytics, to design high-impact ad formats and inventory solutions that align with business objectives.
- Oversee the end-to-end sales cycle, from prospecting and pitching to negotiation and campaign performance analysis, ensuring consistent revenue target achievement.
- Analyze market trends and competitor activities to refine our value proposition and maintain a competitive edge in the digital health advertising space.
- Monitor revenue metrics and performance dashboards to provide actionable insights to leadership, ensuring data-backed decision-making for future growth.
Required Skillset:
- Demonstrated expertise in managing large-scale ad monetization programs and complex partnership ecosystems within a high-growth digital environment.
- Strong proficiency in consultative selling and key account management, with a proven track record of managing high-value client portfolios and exceeding revenue targets.
- Exceptional analytical abilities to interpret complex data sets, translate them into revenue-generating strategies, and optimize campaign performance.
- Superior communication and stakeholder management skills, capable of influencing senior-level decision-makers and aligning cross-functional teams toward common goals.
- Ability to thrive in a fast-paced, hybrid work environment in Gurgaon, balancing strategic planning with hands-on execution.
- A minimum of 8 to 13 years of professional experience in ad sales, revenue management, or business development, preferably within the e-commerce, media, or health-tech sectors.
- A postgraduate degree from a premier institute is highly preferred, reflecting a strong foundation in business strategy and management.