98+ Applicants
Posted: 11 months ago
3-10 years
Maharashtra
Work from Office
Posted: 11 months ago
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Applicants: 98+
Job Description
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Job Description
- As a Brand Manager, you will play a crucial role in strategizing, designing, and implementing a robust brand program to enhance product superiority, deepen equity, and effectively reach different market types. Your key responsibilities will include:
- Developing a masterbrand architecture strategy for the category and crafting strong brand positioning with a focus on Brand Key and BCI.
- Creating 360 brand campaigns to drive equity and preference among consumers.
- Formulating a multi-channel communication strategy for the master brand through various campaigns and product superiority initiatives.
- Establishing a brand purpose platform to connect with consumers on a deeper level.
- Designing an Always On Digital plan for a 12-month calendar to ensure consistent brand presence.
- Evolving and fine-tuning the masterbrand strategy in alignment with category and competition landscape.
- Building a claims toolkit to support scientific, technical, and marketing claims with defendable evidence.
- Implementing superiority activation programs at Point of Sale to showcase brand superiority.
- Developing counterfeit action plans to combat counterfeit products through education, legal actions, and sales team training.
- Collaborating with the Innovation Team for the seamless integration of new brand initiatives/extensions.
- Coordinating brand marketing plans and campaigns for efficient deployment across the masterbrand.
- Monitoring market trends and competitor activities to identify new opportunities for brand communication.
- Managing external and internal interfaces effectively to ensure smooth execution of campaigns and projects.
Your qualifications for this role should include:
- MBA with a major in Marketing preferred.
- 8-10 years of experience with a minimum of 3 years in brand management/brand equity.
- Proficiency in creating brand TVC and campaign planning.
- Strong knowledge of consumer insights and strategic execution-oriented insights.
- Commercial acumen to efficiently manage marketing and media budgets.
- Experience in collaborating closely with agencies and cross-functional teams to drive business KPIs.
In addition to the critical success factors mentioned, desirable success factors for this role include prior experience in working closely with cross-functional teams to achieve business goals.,
Skills
Consumer InsightsBudget ManagementBrand ManagementMarket ResearchBrand CampaignsDigital MarketingBrand PositioningBrand StrategyIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
At Tata Consumer, we are focused on creating long term value for our investors by driving consistent profitable growth
Important dates & deadlines?
Application Deadline
01 Nov 25, 11:15 AM IST
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Associate Director, Brand Equity
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