129+ Applicants
Posted: 3 years ago
4-7 years
Dubai
Work From Office
Posted: 3 years ago
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Applicants: 129+
Job Description
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Job Description
When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years.
Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!
Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.
Role Summary
We’re looking for an enthusiastic, innovative, creative and insight driven brand manager to join our regional brand team based out of the UAE. We’ll need your support in strengthening talabat’s brand perception and preference with a specific focus on the sub brand talabat mart and the overall Qcommerce vertical. You will primarily design regional brand plans that include relevant brand messaging, content and channel strategies as well as develop creative campaign concepts targeting various customer segments that meet the business, marketing and brand objectives. Our ideal candidate is good at getting things done and can play an active role in promoting the talabat mart brand as well as the full Qcommerce vertical effectively across the region.
What’s On Your Plate?
On the basis of brand research and data, you will be responsible to devise brand plans and inspire the effective execution across all operating markets with the aim to meet the set out brand objectives (for e.g. increase top of mind, strengthen brand preference)
By working with internal and external creative agencies, you will be responsible for developing powerful creative concepts that bring to life a well crafted story for the sub brand talabat mart as well as the general Qcommerce vertical with the aim to fundamentally strengthen the master brand but also differentiate by building out unique attributes to be able to attract new audiences that the master brand is unable to tap into due to existing perceptions.
As the regional brand manager for the Qcommerce vertical, you will also work closely with the product and customer experience team to further enhance brand consideration and preference.
You will be responsible to develop and overlook the activation of brand building content strategies and playbooks that the local markets can tap into as a way to activate the talabat mart brand effectively.
You will work closely with your regional counterparts in the Marketing Planning team and Qcommerce team
You will engage in local market visits with a focus on fostering successful relationship with the local marketing teams offering support and guiding them in their localisation efforts when it comes to activate the brand plans
You will be the brand and content custodian ensuring alignment with the overarching brand guidelines is met by conducting frequent audits
You will monitor, analyze and report brand performance specific to the talabat mart brand as well as the overall Qcommerce vertical.
What Did We Order?
You have 10+ years of experience in brand management, ideally in a fast paced regional environment within an FMCG brand or alternatively gained FMCG brand experience from an roles within agencies
You showcase creativity and can solve brand and consumer related problemsLooking to get Placed? Try our Placement Guarantee Plan
It would be preferable if you have worked with creative agencies and have created memorable and effective ads and campaigns
You understand that relevant content to the right person at the right time can be a game changer
You deliver high quality execution and ensure that your work meets the global benchmarks
You understand consumer/brand research and can derive actions from it. Conducting and analyzing own research is a plus
A collaborative team player
You are a persuasive and confident communicator - both written and verbal.
You are fluent in English. Arabic is an advantage.
Skills
MarketingPlanningAdsIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
TattvaLabs was established with an inspiration that most of the business problems can be solved using the data they own. Data Analytics and Machine Learning help us to achieve that. We believe data is the new GOLD and companies can make smarter decisions based on their own data. Our Vision : Data centric decisions in one click Our Mission: Help organizations to understand & perceive data effectively for their growth
Important dates & deadlines?
Application Deadline
13 Nov 22, 12:00 AM IST
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