Retail Manager – GCC (Air Conditioner)

Brief Introduction of TCL & MEABG

TCL, since its foundation in 1981, has grown into a global enterprise with preliminary international competitiveness. TCL Industries focuses on the home and commercial appliances, provides users with products and services for intelligent and healthy life, further deepens the transformation from the top global home appliance company to a global leading intelligent technology company, and sets out the aim of over RMB 250 billion revenue by 2026. Businesses of TCL Industries mainly include intelligent screen, home appliance, mobile phone, intelligent commercial display, home Internet, AI x IoT service platform, innovation, etc.

Why TCL

• Join a global leader in consumer electronics and technology innovation.
• Work in a dynamic, fast-paced environment with opportunities for growth and development.
• Competitive salary, benefits, and a flexible working culture.
• Collaborative team atmosphere with a focus on innovation and impact.

TCL adheres to the talent-driven strategy, and we look forward to your joining and taking your responsibilities to take our brand experience to the next level!

Mid-East & Africa Business Group (MEABG)

Driving TCL's expansion across the Middle East and Africa, we're building an AI x IoT ecosystem around our smart display solutions and home appliance portfolio (air conditioners, refrigerators, washers), as well as smart devices. Our mission is to become the region's leading smart home solutions provider. MEABG employs 400+ professionals across nationalities. Operations span the Middle East and Africa through 5 subsidiaries: Pakistan, UAE (Dubai), Turkey, South Africa, and Morocco, as well as 4 regions: East Africa, North Africa, West Africa, Saudi Arabia.

The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers.

Job Purpose

Lead TCL's retail air conditioner business across GCC markets, focusing on UAE market growth. Responsible for retail channel expansion, in-store execution, sell-out performance, and brand visibility improvement.

Key Responsibilities

• Manage retail operations in UAE and execution in other GCC countries.
• Develop retail sales strategy and achieve sales, display, and coverage targets.
• Build and maintain relationships with retailers, dealers, and installation partners.
• Execute sell-in / sell-out plans, seasonal promotions, and in-store activities.
• Ensure brand visibility and compliance with display standards.

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• Conduct product and sales training for promoters and retail partners.
• Analyze sell-out data, pricing, and competition to improve market performance.
• Support new product launches and coordinate with marketing for activation.

Requirements

• Bachelor's degree in Business, Marketing, or related field.
• 5–7 years of retail sales experience in air conditioners or consumer electronics.
• Strong retail channel development and in-store execution background.
• Excellent analytical, communication, and coordination skills.
• Fluent in English
• Willing to travel across GCC countries.