Sales Manager(RAC)

Brief Introduction of TCL & MEABG

TCL, since its foundation in 1981, has grown into a global enterprise with preliminary international competitiveness. TCL Industries focuses on the home and commercial appliances, provides users with products and services for intelligent and healthy life, further deepens the transformation from the top global home appliance company to a global leading intelligent technology company, and sets out the aim of over RMB 250 billion revenue by 2026. Businesses of TCL Industries mainly include intelligent screen, home appliance, mobile phone, intelligent commercial display, home Internet, AI x IoT service platform, innovation, etc.

Why TCL

• Join a global leader in consumer electronics and technology innovation.
• Work in a dynamic, fast-paced environment with opportunities for growth and development.
• Competitive salary, benefits, and a flexible working culture.
• Collaborative team atmosphere with a focus on innovation and impact.

TCL adheres to the talent-driven strategy, and we look forward to your joining and taking your responsibilities to take our brand experience to the next level!

Driving TCL's expansion across the Middle East and Africa, we're building an AI x IoT ecosystem around our smart display solutions and home appliance portfolio (air conditioners, refrigerators, washers), as well as smart devices. Our mission is to become the region's leading smart home solutions provider. MEABG employs 400+ professionals across nationalities. Operations span the Middle East and Africa through 5 subsidiaries: Pakistan, UAE (Dubai), Turkey, South Africa, and Morocco, as well as 4 regions: East Africa, North Africa, West Africa, Saudi Arabia.

The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers.The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers.

Responsibilities

• Develop and execute sales strategies and Target for residential air conditioners across GCC markets, with UAE as the key focus.
• Expand and manage multi-distributors sales and work together with distributor manage the sale networks (dealers, retailers, and installers).
• Collect and consolidate accurate sales forecasts, sell-in and monitor sell-out performance.
• Conduct regular market visits to understand channel needs, pricing trends, and competitor activities.
• Support product launches, seasonal promotions, and joint marketing campaigns with key accounts.
• Manage product display and visibility at retail stores and showrooms with multi parties
• Maintain strong relationships with partners and ensure effective execution of sales and marketing plans.

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  Monitor channel inventory with distributor and ensure healthy stock rotation and payment collection.
• Prepare sales reports and analysis for management review.

Requirements

• Bachelor's degree or above in Business, Marketing, or Engineering-related fields.
• 5+ years of experience in RAC (Residential Air Conditioner)sales, preferably within GCC countries.
• Proven experience in distributor and retail channel development; understanding of local RAC market dynamics.
• Strong business sense, communication, and negotiation skills.
• Ability to analyze sales data and translate insights into action plans.
• Self-motivated, results-driven, and capable of working independently under pressure.
• Excellent command of English (Arabic is a plus).
• Based in Dubai, with frequent travel to GCC markets.