Head Of Growth/Marketing Lead

About the Role: You will be the senior-most marketing leader in the company, with end-to-end ownership of marketing strategy, execution, and results. You will work directly with the founders and lead execution through internal team members and/or external specialists. This is not an advisory role you own the roadmap, the numbers, and the outcomes.
Key Responsibilities 1. Growth Strategy & Prioritisation

• Define the growth model: customer segments, offers, positioning, and channel roles
• Build and run a prioritised growth roadmap with a clear experimentation cadence
• Define core metrics and install tight feedback loops between marketing, ops, and revenue 2. Performance Marketing Leadership (Google-first today)
• Own paid acquisition strategy, structure, budgets, testing, and creative direction
• Diagnose and stabilise the driving lessons acquisition engine
• Protect and improve VORT profitability while fixing lessons performance
• Ensure spend is tied to business outcomes (profitability, payback periods, capacity constraints) 3. Funnel, Conversion & Lifecycle Ownership
• Improve end-to-end conversion (landing page ? booking ? retained customer)
• Strengthen lifecycle systems: email/SMS, reactivation, referrals, and reviews
• Tighten operational handoffs where bookings are manual (follow-up speed, scripts, SOPs, drop-off reduction) 4. Organic Growth + AEO / GEO
• Build an SEO system that scales from Adelaide to multi-city coverage
• Develop a content engine tied to rankings and conversion
• Implement AEO/GEO strategies: structured content, authoritative local pages, FAQs, and AI-search visibility for local services 5. Expansion Readiness
• Define what ready to expand means (unit economics, capacity, operational maturity)
  
• Build a repeatable city-launch framework
• Prepare the growth playbook for national rollout
  

Requirements
Key Deliverables

• Marketing Ownership Plan: diagnosis, constraints, priorities, and roadmap
• Growth Model & KPI System: funnel map, metric definitions, baselines, targets, dashboards
• Channel Playbooks: paid acquisition standards; funnel & follow-up SOPs; SEO + AEO/GEO plan
• Experiment Backlog: prioritised hypotheses with impact/effort scoring and owners
• Weekly Executive Reporting: insights, decisions, risks, and next actions
• Expansion Playbook: readiness checklist and city-launch template Qualifications and Experience
• Has led growth or marketing for an early-stage or small startup
• Comfortable as the sole or senior-most marketer with full ownership and accountability
• Strategy-driven but able to diagnose paid, funnel, and lifecycle issues hands-on
• Data-led decision-maker with strong communication skills

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• Comfortable working directly with technical founders
• Experienced directing specialists and agencies (sets direction and standards; others execute)
• Experience in local services, booking-based businesses, or two-sided marketplaces
• Proven experience scaling from one city to multi-city operations
  

Benefits
Benefits:

• Flexibility in work hours and location, with a focus on managing energy rather than time
• Access to online learning platforms and a budget for professional development
• A collaborative, no-silos environment, encouraging learning and growth across teams
• A dynamic social culture with team lunches, social events, and opportunities for creative input
• Health insurance
• Leave Benefits
• Provident Fund
• Gratuity