Performance Marketing Manager (Lead Generation)

Role Overview:

We are looking for a result-oriented Performance Marketer who can drive high-quality lead generation through paid media channels including Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate should have a strong understanding of campaign strategy, optimization, and scaling while maintaining cost efficiency.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads
  
• Drive high-quality lead generation aligned with business targets
• Manage campaign budgets, bidding strategies, and audience targeting
• Perform A/B testing on creatives, copies, and landing pages
• Monitor and improve key metrics like CPL, CTR, Conversion Rate, ROAS

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• Work closely with design and content teams to develop high-converting creatives
• Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and CRM
• Identify scaling opportunities and implement growth strategies
• Ensure proper tracking setup (Pixel, Conversion API, UTM tracking, etc.)