Digital Marketing Engineer

About The Role
We are looking for a Digital Marketing Engineer with 2–5 years of hands-on experience across performance marketing, SEO, marketing analytics, automation, lead generation, and AI-driven marketing.
The ideal candidate will combine strong digital marketing expertise with a technical, analytical, and data-driven mindset to drive customer acquisition, improve conversion rates, optimize marketing spend, and deliver measurable business growth.
Key Responsibilities
Performance Marketing

• Plan, execute, monitor, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display, and ChatGPT Ads.
• Manage campaign budgets, targeting, bidding, audiences, creatives, and conversion tracking.
• Monitor and optimize key metrics including CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
• Conduct A/B testing across audiences, creatives, landing pages, and campaigns.
• Identify opportunities to improve campaign efficiency, lead quality, and overall ROI.
  

SEO & Organic Growth

• Manage Technical, On-page, and Off-page SEO initiatives.
• Conduct keyword research, competitor analysis, search-intent research, and content-gap analysis.
• Monitor organic traffic, rankings, indexing, Core Web Vitals, technical health, and conversions.
• Conduct SEO audits and identify opportunities for website and content optimization.
• Collaborate with Content, Product, and Engineering teams to implement SEO improvements.
  

Analytics, Attribution & Reporting

• Set up and manage GA4, Google Tag Manager, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
• Build and maintain dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
• Analyze the complete marketing funnel:
• Impression → Click → Lead → MQL → SQL → Opportunity → Customer
  
• Track and analyze ROI/ROAS, CAC, CPL, conversion rates, funnel performance, attribution, and channel efficiency.
• Identify trends, gaps, and opportunities and convert data into actionable optimization strategies.
• Prepare daily, weekly, and monthly marketing performance reports.
  

Lead Generation & Conversion Optimization

• Drive high-quality lead generation through paid and organic channels.
• Monitor lead quality and analyze MQL → SQL → Opportunity → Customer conversion.
• Work closely with Sales and Business Development teams to improve lead quality and conversion.
• Identify funnel drop-offs and recommend strategies to improve CRO and customer acquisition.
  

Marketing Automation & AI

• Build and optimize workflows for lead routing, reporting, alerts, campaign monitoring, data synchronization, and marketing operations.
• Work with automation platforms such as n8n, Zapier, and Make.
• Integrate CRMs, APIs, webhooks, and third-party marketing tools.
• Leverage AI tools such as ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, and Copilot for research, content creation, campaign analysis, competitor research, data analysis, workflow automation, and marketing optimization.
  

Content & Creative Support

• Create or coordinate social media creatives, ad creatives, reels, short-form videos, thumbnails, and promotional content.
• Use tools such as Canva, CapCut, Adobe Express, or similar platforms.
• Work with AI-powered creative tools to develop and test marketing assets.
  

Must-Have Skills

• Paid Advertising: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing
• SEO: Technical SEO, On-page SEO, Off-page SEO, Keyword Research, SEO Audits, Core Web Vitals
• Analytics: GA4, GTM, Google Search Console, Conversion Tracking, Attribution
• Reporting: Looker Studio, Power BI, Advanced Excel/Google Sheets
• Automation: n8n, Zapier, Make, CRM Integrations, APIs, Webhooks
• Strong understanding of marketing funnels, lead generation, CRO, campaign optimization, and ROI
• Strong analytical, problem-solving, and communication skills
• Ability to work with data and marketing performance metrics
• Technical mindset with the ability to collaborate effectively with Product, Engineering, Sales, and Business teams
  

Good to Have

• Experience in SaaS, Technology, EdTech, FinTech, Travel/Hospitality, B2B/B2C, or high-volume lead generation
• Experience with AI-powered marketing and automation platforms
• Basic understanding of HTML, JavaScript, APIs, and website architecture
• Experience with CRM platforms such as HubSpot, Salesforce, or Zoho
• Experience with landing page optimization and conversion rate optimization
  

Qualifications

• Bachelors degree in Marketing, Engineering, Computer Science, Business, Data Analytics, or a related field
• 2–5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Analytics
• Proven experience in managing marketing campaigns and delivering measurable acquisition, conversion, and revenue outcomes
• Strong understanding of data-driven marketing and performance optimization