Assistant General Manager Marketing

At Tejraj Group, we are cultivating an ecosystem that unlocks boundless potential, drives growth, and amplifies prosperity.

Designation: Assistant General Manager - Marketing

Qualifications & Experience

• Bachelors degree in marketing / MBA, or a related field.
• Minimum of 15 years of experience in real estate marketing or a related industry.
• At least 35 years in a leadership or managerial capacity in marketing.

Job Overview

The Assistant General Manager Marketing (Pre-Sales) is responsible for leading strategic marketing initiatives, building strong brand positioning, and driving qualified lead generation for premium real estate projects. This role requires a blend of data-driven insights, creative branding, and people management capabilities to effectively execute 360-degree marketing campaigns that align with business goals. The AGM plays a pivotal role in collaborating with cross-functional teams and enhancing the companys visibility and conversion pipeline in a competitive real estate market.

Key Responsibilities

1. Market Intelligence & Research

• Analyze real estate market trends, competitor movements, and customer preferences.
• Translate research findings into actionable marketing strategies and business insights.
• Identify new market opportunities and assess project potential through data mining and forecasting.

2. Branding & Positioning

• Maintain and elevate premium brand identity across all platforms.
• Define clear brand messaging, tone, and value proposition for each project.
• Differentiate the brand in the luxury real estate segment through compelling storytelling and campaign narratives.

3. Marketing Strategy & Campaign Execution

• 
  Design and execute integrated marketing strategies across digital, print, OOH, and influencer channels.
• Collaborate with creative agencies and media partners to ensure campaign consistency and innovation.
• Optimize campaign performance based on lead quality, engagement, and ROI metrics.

4. Budgeting & ROI Monitoring

• Plan and manage the annual marketing budget, ensuring effective utilization and cost control.
• Monitor spending against KPIs and make timely adjustments to improve efficiency and impact.

5. Product Promotion & Lead Generation

• Promote project-specific USPs through targeted marketing strategies.
• Drive high-quality lead generation and nurturing funnels using CRM tools and automation.
• Collaborate with the sales team to improve lead-to-booking conversion rates.

6. Customer Engagement & Experience

• Enhance pre-sales customer experience through interactive digital content, events, and relationship management.
• Implement surveys and feedback mechanisms to assess engagement levels and make improvements.

7. Analytics & Performance Measurement

• Leverage tools such as Google Analytics, CRM dashboards, and campaign trackers to assess performance.
• Generate periodic reports to present to senior management and refine marketing decisions.

8. Compliance & Crisis Management

• Ensure marketing practices comply with RERA and other legal regulations.
• Prepare contingency plans and lead marketing crisis communication if required.

9. Team Leadership

• Guide, mentor, and develop the marketing team, ensuring clarity in roles and performance metrics.
• Foster a creative, collaborative, and data-centric culture within the marketing function.

• Align marketing initiatives with sales, design, CRM, and customer service teams for seamless project execution.
• Participate in cross-departmental strategy sessions and contribute marketing perspectives to decision-making.

Technical Skills

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• CRM platforms (e.g., Salesforce, Zoho, HubSpot)
• Digital marketing tools (e.g., Google Ads, Meta Business Suite, SEO/SEM)
• Analytics platforms (e.g., Google Analytics, Tableau, Power BI)

Key Competencies

Technical Competencies

• Market research & data analytics
• Brand management & campaign planning
• Digital and offline lead generation strategies
• Budget forecasting & ROI analysis
• CRM and marketing automation tools

Behavioural Competencies

• Leadership & Team Management
• Strategic Thinking & Innovation
• Analytical Problem-Solving
• Strong Communication & Presentation Skills
• Customer-Centric Mindset
• Ethical & Compliant Decision-Making

For more details,

Visit: https://careers.tejraj.in/