Business Analyst

Company Description

Tercept is an AI Powered Full-stack Analytics Platform for media & ad-tech companies. The platform aggregates, normalizes, and organizes monetization, analytics, and marketing data into unified dashboards with powerful data transformation capabilities. With 350+ API integrations, Tercept powers use cases around Programmatic Reporting, Direct campaign tracking, Pacing Views, and Comprehensive Alerting.

Role Description

This is a full-time on-site role for a Business Analyst at Tercept in Bengaluru. The Business Analyst will be responsible for analyzing business processes, gathering and documenting business requirements, and communicating effectively with stakeholders. The role involves leveraging analytical skills to drive insights and improvements in data reporting and visualization. Some of the day to day activities would involve -

1. Analyze programmatic advertising in-depth, understand the market, ideate & define product features, & work closely with the engineering team to roll out the product features.

2. Analyze the advertising performance data from Google/Facebook/AppNexus/InMobi, etc.

3. Understand customer requirements, use-cases for the product, technologies driving the product, analyse customers data & support the company growth.

4. Derive insights from real-time log-level data sets in BigQuery & Athena.

Qualifications

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  Strong Analytical Skills and Business Analysis proficiency
• Effective Communication and Business Process understanding
• Ability to work collaboratively with cross-functional teams
• Knowledge of data visualization tools and techniques
• Proficiency in SQL and other data querying languages
• Experience in the digital advertising or analytics industry is a plus
• Bachelors or Masters degree in Business, Analytics, Engineering or related field