Sales Director

TERMINAX, a leading brand in high-performance automotive films known for innovations in Paint Protection Film (PPF), is currently seeking a results-driven Sales Director to lead our expansion in UAE, build the market from the ground up, develop distributor and installer networks, and drive sustainable revenue growth.

Responsibilities

• Lead TERMINAX's UAE market entry strategy and execution
• Develop and expand distributor, dealer, and installer networks across the country
• Promote TERMINAX PPF products and position the brand in the local market
• Build and manage the full sales cycle from prospecting to closing and account growth
  
• Establish sales structure, processes, and KPIs for the UAE market
• Recruit, train, and lead a local sales team as the business scales
• Conduct client visits, product demos, and training sessions
• Collaborate with HQ on strategy localization and execution
• Attend industry events, trade shows, and automotive community activities
• Track pipeline, performance, and account development in CRM systems
• Collect market insights and competitor intelligence to support product and marketing strategies

Qualifications

• 5+ years of B2B sales experience, with at least 2+ years in a leadership or senior role
• Proven experience in building or expanding a market (0?1 or 1?N)
• Experience in automotive aftermarket, films, detailing, or related industries strongly preferred
• Strong network or experience with distributors, dealers, or installer channels in Germany
• Excellent business development, negotiation, and relationship management skills
• Strong leadership capability with experience in building or managing teams
• Highly self-driven with a strong execution and ownership mindset
• Comfortable with frequent travel and field-based work
• Fluent in English and Arabic, Mandarin is a strong plus