Senior Manager, Frontline Portfolio - MER

The Coca-Cola Company
Department Icon Legal & Regulatory
88+ Applicants
Posted: 2 years ago
4-8 years
Dubai, United Arab Emirates
Work From Office
Posted: 2 years ago
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Applicants: 88+
Job Description
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Job Description

Focus, Scope, & Impact
Front-Line Senior Manager will:
  • Manage bottler alignment on the projects (both IMX campaigns and innovations) that s/he is leading through key strategies, objectives, system investment, activity calendar, success metrics in partnership with C&CL and Franchise Leadership.
  • Drive vertical integration of the projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX, C&CL, Franchise Leadership and bottling partners’ teams.
  • Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team.
  • Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
  • As the owner of the projects own DME management and due diligence related with the projects s/he is leading.
  • Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.
  • Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
  • Provide market input for the development of OU- and market-level category/brand strategies as well as Innovation projects
  • Free Workshop
    Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns
  • Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
Experience
  • Marketing activation and leadership experience (4-8 years)
  • Business, commercial and financial acumen
  • Experience working with TCCC external partners (bottlers and customers)
  • Experience working in cross-functional and cross-geographical teams is preferred
Work Focus

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  • Ability to provide region specific input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
  • Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
  • Ability to lead negotiations and alignment with key stakeholders
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
  • Ability to identify needs for campaign localization or customization as necessary
  • Ability to distill consumer insights and market opportunities and build a completing story through them.
Communication Focus
  • Role will require frequent communication with OU & Region Frontline Marketing Lead, region leadership teams, IMX and C&CL teams.
  • Role will also interact regularly with Bottlers and external parties. Arabic speaker preferred

Skills

CommunicationDue Diligence

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About Company

The Coca-Cola Company is a multinational beverage corporation and manufacturer, retailer, and marketer of non-alcoholic beverage concentrates and syrups.

Important dates & deadlines?

Application Deadline

07 Apr 24, 05:31 PM IST

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Senior Manager, Frontline Portfolio - MER

The Coca-Cola Company

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