PPC Specialist

About Us
The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and winglobally.
Our Services Include

• Channel onboarding/Marketplace onboarding
• PPC Management
• SEO and Listing Optimization
• Content creation and creative optimization
• Storefront management
• Brand Strategy
• Inventory Forecasting
• Fulfillment and Shipping
• Brand Hygiene
• Data insights analysis
• Ensuring compliance for global markets
  

About The Role
The PPC Specialist at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively.
Key Responsibilities
Account Auditing & Issue Resolution:

• Prioritize Emergency audits to identify and resolve issues in problematic accounts.
• Collaborate with other directors and team members to find solutions to advertising challenges.
• Conduct Account Audits to determine the Problem Statements for Potential Clients.
• Actively communicate with peers, managers, and clients to ensure timely task and project completion.
• Provide clear reports, notes, and summaries of audit findings and campaign performance.
  

PPC Account Management

• Own and manage the growth of 6-8 PPC accounts for The Marketplace Gurus clients.
• Develop, implement, and maintain client-identified KPIs.
• Oversee full advertising account actions, including ad segmentation, budget setting, and performance optimization.
• Verify ad segmentation, reduce wasted ad spend & reduce ACOS.
• Set up ads for new accounts, ensuring proper segmentation, keyword research, and budget allocation.
• Utilize keyword analytics and discovery to develop and optimize manual campaigns, including:
• High volume campaigns (broad, phrase, & exact match types).
• Low volume campaigns (phrase & exact match types).
• High relevancy campaigns (phrase & exact match types).
• Create manual ASIN targeting campaigns, including but not limited to, defensive ASIN targeting.
  

Qualifications (Please Apply Only If You Meet These Requirements)

• At least 1 year of experience managing Amazon PPC campaigns, with a focus on Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below)
• Sponsored Ads Certification
• Sponsored Ads Advanced Certification
• Video Ads Certification
• Campaign Optimization Certification
• Experience of Helium 10
• Product Research - Black Box
• Keyword Research - Magnet & Cerebro
• Analytics - Keyword Tracker
• SEO knowledge for Amazon optimization.
• Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).
  

Experience

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• Strong knowledge of campaign budgeting, forecasting, running discounts, deals, promotions and a solid understanding of Amazon campaigns.
• Proficiency in keyword analysis, campaign optimization, and reducing ad spends.
• Proven experience in managing multiple brands and accounts, crafting strategies, and delivering results for a diverse range of clients, brands, and products on the Amazon marketplace.
  

Bonus Skills (A Plus For Your Application)

• Experience with Jungle Scout, Asana and Slack for project management , product research & communication.
• Knowledge of Excel for data management and reporting .
• Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below)
• SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills)
  

The Marketplace Guru Core Values

• Smart Tech, Smarter Moves: We dont just use tech we embrace it. AI and tools fuel faster action and smarter results.
• 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together transforming good teams into great ones. Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve.
• Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward.
• Intrapreneurial Instinct: Excellence isnt just a goal its our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
• Courage to Speak, Strength to Listen: We share truth with care - even when its hard. Feedback is intentional, not impulsive. We think about the WHY , care about the HOW, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.
  

Expectations (What To Expect)

• Work Hours: 46 hours a week, with 8 hours per day.
• Competitive Salary: Attractive base salary.
• Work From Home: Permanent WFH setup, provided you excel at your job
• A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed.
• Learning Resources: Unlimited access to our SOP Library to support your professional development.
• Career Growth: Clear path to advance to Account Director, with the opportunity to manage 60+ brands.
• Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.
  

Skills: asin,account management,ppc,advertising,seo,sponsored ads,amazon marketplace,performance analysis,campaigns,optimization,ppc campaigns