International Recruitment And Marketing Manager

The International Recruitment and Marketing Manager will drive The North Land Institute of Trainings student recruitment objectives. This role involves leading strategic recruitment initiatives to bolster The North Lands presence and influence in major and emerging source markets.

Responsibilities:

• Develop and implement a comprehensive strategy to build and expand the student recruitment agent network for international student recruitment in specified regions.
• Achieve monthly, quarterly and yearly objectives, targets, and KPIs as established by leadership.

• Cultivate and maintain strong relationships with education institutions, educational consultants, agencies, and other stakeholders to promote The North Land and its programs.
• Provide training, guidance, and ongoing support to education agents to ensure they have a thorough understanding of The North Land’s programs, admission requirements, and student support services.
• Lead efforts to recruit and enroll qualified students from the regions, including overseeing recruitment events, conducting outreach activities, and implementing targeted marketing campaigns to attract prospective students.
• Conduct market research, analyze demographic trends, and evaluate competitor activities to identify opportunities for growth, mitigate risks, and inform strategic decision-making.
• Organize and participate in various remote or in-person events, including virtual fairs, on-site admissions, agency fairs, and information sessions within the target markets.

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• Offer guidance to prospective students and applicants by providing comprehensive information on entrance requirements and application procedures for their preferred programs.
• Participate in events outside of UAE as required.
• Lead, as assigned, the onboarding, training, coaching, development and management of recruitment staff.
• Other related duties as required.