Marketing Lead

Responsibilities:

• Use marketing as a driver for retention and reactivation design campaigns that bring players back, increase engagement, and support long-term growth in close collaboration with the product team.
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  Develop and execute marketing strategies for launching new mobile game titles in Telegram from hypotheses to full-funnel campaigns (UA, organic, partnerships, influencer, community).
• Own User Acquisition: set up and optimize ad campaigns, run A/B tests, and manage targeting across platforms.
• Drive Telegram-specific growth: leverage bots, channels, chats, mini-apps, and native mechanics for user acquisition.
• Track and optimize key KPIs: acquisition, retention, LTV, and creative/channel performance.

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  Partner with the creative team to deliver and test performance-driven assets (static, video, animation, copy).
• Collaborate cross-functionally with product, analytics, data, community, and PR.
• Build and maintain a marketing calendar; provide regular reports to stakeholders.
• Stay ahead of trends, research market best practices, and adapt strategies with a strong focus on mobile gaming and Telegram growth.