SEO

KRA/ JD for SEO resource.

Overall Responsibility:

A SEO executive is responsible for improving company and its client websites to increase web traffic and generate new leads.

Experience:

3-4 Years

Responsibilities:

• Conducting on-site and off-site analysis of web SEO competition

• Using google and other analytics tool to conduct performance reports regularly
• Creating high-quality SEO content
• Assisting with blog content
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.
• Managing PPC campaigns
• Directory submission and link building
• Social Bookmarking

Understanding of below:

• Robots.txt creation and analysis

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• HTML & XML Sitemap Analysis
• Meta Tags, Open Graph, Facebook and Twitter Card
• External Link Optimization
• Website Page Load Optimization
• Header Tags Optimization
• Internal Link structuring and Optimization
• Website Usability Analysis
• RSS Feed Creation Role & responsibilities

Preferred candidate profile