Titan - Head - Marketing - Women Bags Segment

Role Overview
The Head - Marketing will act as the strategic architect of category dominance and brand equity for Women's Bags. This role carries enterprise-level accountability for shaping the long-term vision of the category, building a differentiated, fashion-forward brand, and driving sustainable, profitable scale across channels.
The incumbent will integrate consumer insight, product and portfolio strategy, brand storytelling, and omnichannel go-to-market excellence to establish CATEGORY DOMINANCE in the market . The role partners closely with the Business Head and leadership team to translate business ambition into clear strategic choices and executional priorities.
Key Responsibilities
Strategy & Enterprise Leadership
- Define and lead the mid-to-long-term category and brand strategy, grounded in consumer, fashion, and market foresight.
- Own strategic choices across where to play and how to win-target segments, price ladders, channels, and growth levers.
- Translate strategy into annual operating plans, integrated marketing calendars, and revenue-linked investment frameworks.
- Act as a thought partner to the Business Head and leadership team on portfolio evolution, scale-up opportunities, and new growth vectors.
Product & Portfolio Strategy
- Lead end-to-end product strategy, from opportunity identification to lifecycle management.

- Define clear product architecture across price tiers, usage occasions, and channel roles.
- Govern pricing, margins, SKU productivity, and inventory health with strong commercial rigor.
- Drive portfolio optimisation through line extensions, gifting strategies, hero products, and disciplined SKU rationalisation.
Brand, Communication & Go-To-Market
- Shape a distinctive brand positioning and narrative anchored in consumer insight and contemporary fashion sensibilities.
- Lead integrated brand ecosystems across digital, social, influencers, media, PR, and retail.
- Own omnichannel go-to-market strategy, including launch excellence, VM standards, and retail activation frameworks.
- Ensure brand consistency and impact across EBOs, LFS, kiosks, and e-commerce platforms.
Performance, Governance & Capability Building
- Establish a performance-led culture, tracking brand health, campaign ROI, product productivity, and category KPIs.
- Drive course correction through insight-led decision-making and post-launch learning loops.
- Govern agency and vendor ecosystems to ensure strategic alignment, quality, and efficiency.
- Build, mentor, and lead a high-calibre marketing organisation capable of scaling with the business.
Key StakeholdersL
External: Creative, digital, media, PR, influencer and VM agencies; manufacturing and sourcing partners; LFS and marketplace partners
Internal: Design, sourcing, supply chain, sales, analytics, NPD, retail and leadership teams
Candidate Profile:
- MBA (Marketing preferred) from a reputed institution
- 12-15 years of progressive leadership experience in fashion, accessories, handbags, footwear, or lifestyle categories
- Demonstrated success in building brands at scale within retail-led and omnichannel businesses
- Strong balance of strategic thinking, consumer intuition, and commercial discipline
Leadership Competencies
- Visionary and future-oriented strategist
- Strong commercial and financial acumen
- Influential leader with the ability to align diverse stakeholders
- Entrepreneurial mindset with execution rigor
- Deep passion for fashion, product, and brand building