Marketing Executive

TheAnimation Academy Marketing Executivewill be responsible for drivingenrollment(sales growth),brand awareness, and generatingqualified student leadsthrough effective online campaigns and targeted local-market activities. This role requires a blend of analytical skills for digital performance and strong interpersonal skills for on-the-ground execution.

Digital Marketing

• Campaign Management:Plan, execute, and manage all digital campaigns, including SEO/SEM, email marketing, social media, and display advertising, with a focus oncourse enrollment and portfolio submission deadlines.
• Content:Coordinate the creation of engaging online content (e.g.,student success stories, animation tutorials, faculty interviews, portfolio tips, infographics) and manage website updates for course offerings.
• Analytics:Monitor, analyze, and report on key performance indicators (KPIs) like website traffic, conversion rates (especially to application/enrollment), and ROI using tools like Google Analytics.
• Lead Generation:Optimize digital channels (e.g., lead forms, landing pages) to capture and nurture marketing-qualified leads (MQLs), primarily prospectivestudents and parents.

Field Marketing

• Event Execution:Plan, organize, and attend local events,high school/college fairs, career seminars, and industry conferencesto represent the academy and generate interest.
• Promotions:
  
  Coordinate and implement on-the-ground promotional activities, brand activations, and local partnership initiatives in specific regions, such asschool presentations or art competitions.
• Sales Alignment:Work closely with the regionalAdmissions/Counselling teamto ensure field activities directly support enrollment goals and provide them with necessary marketing materials (e.g., brochures, flyers, demo reels).
• Local Insights:Conduct market research and competitive analysis within the designated territory to understand localdemand for animation skillsand the offerings of rival institutions.

General

• Budget Management:Oversee and manage allocated marketing budgets for both digital and field activities, ensuring cost-effective lead generation.
• Collaboration:Liaise with in-house creative (animation/design students or faculty), admissions, and external agencies/vendors (e.g., printing companies, event organizers).

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• Education:Bachelors degree in Marketing, Business, Communications, or a related field.
• Digital Proficiency:Strong knowledge of digital marketing channels (SEO, PPC, Social Media, Email), marketing automation tools, and web analytics.
• Communication:Excellent verbal, written, and presentation skills for creating marketing copy, liaising with stakeholders, and engaging customers face-to-face.
• Organizational:Proven ability to manage multiple projects, prioritize tasks, and meet tight deadlines.

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• Travel:Willingness and ability to travel frequently within the designated field territory for events and in-person meetings.
• Analytical Thinking:Ability to interpret data and campaign performance metrics to make data-driven decisions and optimize strategies.
• Creative:An eye for detail in marketing materials and the ability to contribute to creative campaign ideas.

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• Education:Bachelors degree in Marketing, Business, Communications, or a related field.
• Digital Proficiency:Strong knowledge of digital marketing channels (SEO, PPC, Social Media, Email), marketing automation tools, and web analytics.
• Communication:Excellent verbal, written, and presentation skills for creating marketing copy, liaising with stakeholders, and engaging customers face-to-face.
• Organizational:Proven ability to manage multiple projects, prioritize tasks, and meet tight deadlines.
• Travel:Willingness and ability to travel frequently within the designated field territory for events and in-person meetings.
• Analytical Thinking:Ability to interpret data and campaign performance metrics to make data-driven decisions and optimize strategies.
• Creative:An eye for detail in marketing materials and the ability to contribute to creative campaign ideas.