Manager - Digital/Brand & Communication - B2B Vertical

Brand & Communication Strategy

- Build and implement the brand and communications roadmap to strengthen company's positioning in the Indian market.
- Ensure brand consistency across all channels, including internal communication, external communication, digital, stores, vehicles, and events.
- Collaborate closely with cross-functional teams and senior leadership to align messaging and deliver impactful communication initiatives.
Content Development & Management

- Lead the creation of high-quality content for social media, internal channels, leadership communication, product storytelling, customer narratives, and corporate messaging.

- Develop and execute internal and external content calendars, ensuring timely campaign execution across platforms.
- Introduce new content ideas, formats, and storytelling approaches, experimenting thoughtfully to drive stronger engagement across platforms.
Social Media Management

- Drive the organic social media strategy for India across platforms such as LinkedIn, YouTube,Instagram, and Facebook.

- Plan, monitor, and optimize content performance through analytics dashboards, ensuring strong engagement and steady growth.
- Manage coordination with regional digital teams and global brand teams to adapt global assets and create locally relevant content.
Internal Communications

- Develop and execute internal communication strategies that strengthen employee engagement, drive culture narratives, and support company-wide initiatives.
- Partner with HR, leadership teams, and cross-functional stakeholders for internal emailers, townhalls, newsletters, campaigns, and internal events.
External Communications

- Support PR storytelling, external announcements, leadership visibility plans, and strategic message development.
- Ensure strong alignment between external communications, social media, and digital branding.