Torrent Power - Digital Communications & Social Media Specialist

Key Responsibilities:
1. Content Coordination and Strategic planning
2. Performance measurement / analysis
3. Coordination with Group entities and Social Media agencies
4. Tracking & monitoring of social media handles of the Group and its entities
Job description:
- Administration of social media accounts of Torrent Group and its Entities.
- Responsible to conceptualise original content / messaging and manage posts across platforms.
- Design and implement social media strategies to align with strategic direction of the organisation, promoters and all relevant stakeholders in a cohesive way to achieve branding and social goals.
- Conduct research / keep track of current social trends and audience preferences.
- Monitor progress of the social media plans.

- Coordinate with Business Units and Social Media agencies for smooth implementation of social media plans across platforms.
- Coordinate with creative production teams, in-house / outside studio and video teams for timely completion of creative content.
- Assist Torrent entities to conceptualise editorial calendars and syndication schedules for monthly plans.
- Ensure that all Torrent Entities' pages are optimised on each platform to increase the visibility of social media content.
- Monitor and analyze campaign performance.
- Coordinate with social media tracking teams and ensure SEO optimization. Flag negative mentions and assess sentiment analysis.
- Swiftly act during crisis to address immediate crises and devise plans to mitigate any potential threat to the brand image.
- Ensure that desired Online Reputation Management / response strategies are implemented wherever required.
- Use analytics tools to measure and adjust content effectiveness.
- Communicate and network with industry professionals and influencers.
Requirements:
- Graduation in any discipline from a recognized university
- Prior work experience as a social media specialist
- Experience in social media content management
- Strong command over written and verbal English / Gujarati preferrable
- Excellent copywriting & editing skills
- Excellent communication skills
- Ability to conceptualise creative content (text, image and video). Need to understand creative expression of content.
- Sound knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Strong analytical skills
- Familiarity with performance marketing and data-driven optimization
- Need to be up-to-date with latest digital technologies, AI / ML etc and social media trends
Additional skills:
- Adaptive and positive attitude, eye for detailing, and result-oriented approach with good multitasking and organizational ability
- Critical thinking and problem-solving skills
- Excellent organizational and time-management skills