Meta PPC Specialist

We are a fast-growing online forex broker seeking a Meta PPC Specialist to own performance ads on Facebook and Instagram, from strategy and launch to analytics and ongoing optimization.

Key Responsibilities:

• Develop the Meta ads strategy for Facebook and Instagram to achieve acquisition, FTD, and ROI/ROAS targets in priority markets.
• Set up, launch, and manage campaigns and ad sets in Meta Ads Manager, including objectives, bidding, budgets, placements, and tracking.
• Build and optimize full-funnel structures (prospecting, retargeting, lookalikes) tailored to forex audiences and lifecycle stages.
• Conduct ongoing A/B testing of creatives, ad copy, audiences, and landing pages to improve CTR, CVR, CPL, and ROAS.
• Analyze campaign performance daily and weekly, translating data into clear insights and concrete optimization actions.
• Create and maintain dashboards and reports on key metrics (spend, leads, FTDs, CAC, LTV where available), presenting results and recommendations to the Marketing Director.
• Collaborate with designers and content creators to brief, test, and refresh ad creatives and video assets, avoiding fatigue and improving engagement.
• Ensure full compliance with Meta advertising policies, local regulations, and internal brand/risk guidelines for financial and forex ads.
• Research competitors Meta ads, audiences, funnels, and creatives to identify opportunities and new test ideas.
  
• Work with product CRM teams to improve landing pages, tracking, and lead-to-FTD conversion rates.
• Proactively identify scaling opportunities (new geos, segments, formats) and test new Meta features and best practices.

Requirements:

• 2-4+ years of experience managing performance campaigns on Facebook and Instagram (forex or crypto industry), ideally in lead generation or performance-driven environments.
• Experience running campaigns for forex, trading, financial services, or other restricted/regulated verticals is a must.
• Track record of hitting acquisition and ROI targets with medium to large monthly budgets on Meta platforms in the forex industry.
• Strong command of Meta Business Suite, Ads Manager, Events Manager, Pixels/Conversions API, and attribution/reporting tools.
• Solid ability to work with data in Google Analytics, Excel/Google Sheets and BI tools.
• Understanding of performance marketing concepts (CPA, CPL, ROAS, LTV, funnels, cohorts, incrementality).
• Excellent written communication skills for clear briefs, ad copy testing, and reporting to stakeholders.
• Attention to detail, ownership mindset, and readiness to work independently.

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  Meta certifications (e.g., Meta Certified Media Buying Professional) are a plus but not mandatory.

What success looks like:

• Predictable volume of compliant, high-quality leads that convert to funded forex trading accounts at or below target CPL/CAC.
• Structured, test-driven campaign setup with clear hypotheses, documented experiments, and continuous improvement of key metrics over time.
• Clean, reliable tracking and transparent reporting that make Meta performance easy to understand for non-technical stakeholders.

What We Offer:

• Attractive compensation package
• Generous time off
• Extensive learning opportunities, such as professional training and certifications
• Regular team building activates and community gatherings