Intern - Social Media

Location: Mumbai

Duration: 3-6 months (paid internship, with possibility of extension)

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep and the ongoing guidance they need to stay on track.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Trayas mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

Were seeking a trend-obsessed creator to amplify Trayas presence on Instagram and YouTube. This is not a just post content role - youll be researching emerging formats, experimenting with AI tools, and helping shape high-impact campaigns that spark conversations and drive distribution.

What Youll Do

• Trend Hunting: Track emerging formats, hooks, and cultural moments across YouTube, Instagram, Reddit, Snapchat, and other rising platforms. Spot patterns and posts before they peak and translate them into actionable content ideas.
• AI-Driven Creation: Use next-gen tools like HeyGen, Veo3, Kling, Mid-Journey, and any new platform you discover to produce high-impact videos, reels, shorts, and static creatives.
• Content Creation & Writing: Write engaging and on-brand copy for posts, captions, stories, and short-form videos (Instagram, LinkedIn, YouTube etc.). Support blog writing, newsletters, and campaign messaging as needed.
• Analytics & Reporting: Track post performance, analyze engagement metrics, and provide insights to improve content strategy.

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  Distribution & Growth: Experiment with posting schedules, thumbnail variations, captions, hashtags, and cross-posting tactics to increase reach and engagement.
• Data Tracking: Monitor performance metrics (views, retention, click-throughs, comments) and share weekly insights to refine the strategy.

What Were Looking For

• A social native who instinctively understands what grabs attention on IG and YT.
• Curiosity and comfort with AI content toolsor the drive to learn them fast.
• Strong sense of visual storytelling, editing basics, and an eye for design.
• An analytical mindset with the ability to interpret data and act on it.
• Self-starter energy- someone who thrives on experimentation and rapid iteration.
• Bonus: Prior experience running personal or brand social accounts, even small ones.