Digital Marketing Executive

Key Responsibilities

• Campaign Management: Create, manage, and optimize paid ad campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn,

and more.

• Data-Driven Decisions: Monitor campaign performance, analyze data, and optimize for better results (CPC, CTR, ROI, etc.).
• Creative Collaboration
  
  : Work with design and content teams to produce high-performing ad creatives and copy.
• Targeting & Research: Conduct audience segmentation, keyword research, and competitive analysis to improve ad targeting.
• Reporting & Insights: Provide regular reports and actionable insights to improve ongoing campaigns.
• Stay Updated: Keep up with the latest trends, tools, and best practices in the digital marketing world.

What Were Looking For

• Experience in managing paid ad campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Strong knowledge of analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Data-driven mindset with a passion for continuous optimization.
• Creative thinker with a good eye for ad copy and visuals.
• Strong communication skills and the ability to collaborate across teams.
• Detail-oriented and able to manage multiple campaigns simultaneously.
• Bonus: Experience with other marketing tools (e.g., SEMrush, HubSpot) is a plus.