Founder Brand & Content Lead

Job Title: Founder Brand & Content Lead (Distribution-Focused)

Location: Baner, Pune

About Us:

Truein is a fast-growing B2B SaaS company offering Attendance and Workforce Management solutions for contractual and distributed teams. With 500+ customers worldwide, we are trusted by leading businesses to simplify time tracking, plug leakages, and drive efficiency.

Our mission is to bring transparency and control to the time & attendance process through Face Recognition and AI-driven technology. Backed by strategic investors and powered by a high-potential team of 40+ members, Truein is scaling rapidly and making a strong impact in its space.

Our Culture:

At Truein, we genuinely care about every member we hire. Youll learn new things regardless of your experience level. We strongly believe in creating value for all stakeholders - our employees, customers, and investors. We foster ownership, and have a dynamic, fun and vibrant startup culture.

Role Overview:

This is not a typical social media role. Were looking for someone to own founder-led brand building and distribution, with content as a key lever.

Youll work closely with the founders to:

• Shape and scale their narrative and POV
• Drive outbound visibility (podcasts, PR, collaborations)
• Build strong positioning in the AI + workforce category, especially in the US market

Content and social media execution will support this, not define it.

This role blends strategy and execution, and is ideal for someone who understands that distribution is as important as content, and can drive measurable visibility and inbound opportunities.

What Youll Do

Founder Branding & Distribution (Primary)

• Build and scale the founders narrative, voice, and point of view
• Manage and grow founder presence across LinkedIn, X, and relevant platforms
• Identify and drive outbound opportunities:
• Podcasts
• PR features
• Collaborations and partnerships
• Proactively create visibility opportunities, not just coordinate with agencies
• Strengthen category positioning for Truein and its founders

Content & Social (Supporting):

• Own and execute a content strategy focused on insight-led, POV-driven content
• Build and manage the content calendar across founder and company channels
• Translate product value and category insights into strong narratives
• Manage company social presence across LinkedIn and relevant SaaS platforms
• Continuously experiment with formats, hooks, and distribution

Performance & Growth:

• Drive and track:
• Founder reach and audience growth
• Inbound opportunities (podcasts, PR, partnerships)
• Traffic and pipeline contribution
• Build repeatable playbooks for content and distribution
• Use data to continuously refine strategy and execution

Must Have Requirements:

• 2 to 4 years of experience in B2B SaaS content, founder branding, or distribution-focused roles
• Strong portfolio of LinkedIn/X content (preferably founder-led or personal branding)
• Experience in building narratives and driving engagement
• Exposure to PR, outbound visibility, or partnerships
• Strong storytelling ability with clear, sharp thinking
• Data-driven approach with comfort in analytics and performance tracking
• Understanding of US B2B SaaS audience and content expectations

Good to Have:

• Background in SaaS, B2B tech, or HR-tech domain
• Experience in early-stage or fast-paced startup environments
• Familiarity with distribution beyond social (communities, newsletters, etc.)
• Experience using AI tools for content creation or workflows

Why Youll Love This Role:

• High-ownership role with direct access to founders
• Opportunity to build a strong founder and category brand from scratch
• Work in a culture that values creativity, autonomy, and impact
• Competitive compensation and strong growth opportunities

Truein is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.