True Value Marketing Services - Key Account Manager

Industry: FMCG - Tea, Coffee & Vending Solutions
Role Purpose
- Drive B2B sales growth and manage key client relationships in the Tea, Coffee, and Vending Machine segment
- Expand market presence by delivering value-driven solutions and long-term partnerships
Roles & Responsibilities
- Develop and execute B2B sales strategies for Tea, Coffee, and Vending Machine products
- Manage end-to-end sales cycle from lead generation to closure
- Identify and onboard key corporate and institutional accounts
- Build and maintain strong relationships with key decision-makers
- Conduct client visits, cold calls, and on-site product demonstrations
- Coordinate with internal teams for sampling, dispatch, and order fulfillment

- Identify opportunities for upselling, cross-selling, and repeat business
- Leverage existing accounts for referrals and account expansion
- Track market trends, competitor activity, and customer requirements
- Maintain accurate sales MIS, performance reports, and work logs
Key Result Areas (KRAs)
- Achievement of assigned revenue and account growth targets
- Acquisition and retention of key B2B accounts
- Increase in repeat business and wallet share from existing clients
- Customer satisfaction and long-term relationship management
- Accuracy and timeliness of sales reporting and MIS
- Market penetration and brand visibility in assigned territory
Experience Requirements
- 2-5 years of experience in B2B sales within FMCG sector
- Prior experience in vending sales of Tea or Coffee products preferred
Skill Sets & Competencies
- Strong key account and relationship management skills
- Proven B2B sales and negotiation capabilities
- Excellent communication and presentation skills
- Market research and competitor analysis ability
- Customer-focused and solution-oriented approach
- Ability to work independently with a target-driven mindset
- Strong planning, coordination, and follow-up skills
- Proficiency in sales reporting, MIS, and CRM tools