Assistant Manager - Communications

About Us
Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, eBags, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

• Social Media Marketing
• Manage all company social media accounts management
• Manage all platforms without agency for a period of one year
• Create marketing and social media campaigns and strategies, including budget planning, content ideation, content creation with the help of in-house creative team and implementing it with by preparing calendar
• Ensures brand consistency in marketing and social media messages by working with various company department members
• Develop engaging Content & Communication strategy for social media platforms to grow engagement across all platforms (Facebook, Instagram, LinkedIn, Twitter, Snapchat)
• Manage, Evaluate & Create reports for all activities. Do post-evaluations for all campaigns to ensure best ROI is generated for engagement and awareness.
• Create monthly update report along with the data as to how social media posts / campaign is performing
• Share required assets for electronic media, social media post which would be required by sales team across India for the in-store, mall requirement
• Update store details on website
• Work closely with Influencers to increase brand presence on social media
• Ideate, manage, co-ordinate and execute all influencer activities
• Digital Marketing
• Strategically plan the overall digital presence of a brand

• Manage affiliate marketing with various other brands, websites and platforms to build the brand
• Manage, monitor, optimize and execute all advertising spends across platforms be it social or others.
• Manage close accounting and budgeting of all spends done across digital
• Manage, Evaluate & Create reports for all activities across platforms, websites etc.. Analyse & Evaluate campaigns to ensure best ROI is generated for all CPC, CPM & CTR benchmarks.
• Store Data Management
• Work with the agency / internal team members to continuously update store data
• Ensure Website Store Locator is constantly updated and maintained
• Listing of stores on Google My Business
• BTL:
• Ensure strong and consistent brand visibility across stores & sales touch points to aid brand awareness and consideration
• Point of Sale, Collateral planning & execution as per brand and product objective . Drive innovation and bring in new communication ideas & formats from time to time to ensure newness and relevance in the stores
• Support regional branch teams with local marketing requirements and sales push activities to drive sales and promotions
• Website Management
• Manage the look and feel of the website
• Work closely with the agency in order to maintain proper upkeep of all aspects of the website
• Agency Management (Currently no agency support)
• Manage social media agency team members, by overseeing their work and offering guidance or direction
• Manage other digital vendors for respective jobs and projects as per requirements

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  CRM / ORM (this is must, need to write back appropriate reply. Share the product related queries to respective product and servicing team)
• Manage all responses on complaints, queries etc. received on Social Media
• Connect with various teams internally to close them as soon as possible
  

Agency Management: Manage all agencies pertaining to the BTL requirement like Activation agencies, photographers, 3 rd party creative agencies, Video developers, Printing & Branding Vendors
Education
BMM / Post-graduate
Proficiency in managing social media accounts
Experience Requirements
5-year experience in digital / social media marketing.
Agency Experience Is Preferred.
ABOUT THE TEAM
Why Youll Love Working Here

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
  

What We Value
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. Were as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.