Marketing Specialist

Company Description

TWIGS Flower House is dedicated to spreading happiness and making gifting a seamless experience across the UAE. As a leading e-commerce flower and gifting brand, we specialize in sourcing beautiful blooms and unique gifts, crafting arrangements that stand out and cannot be found elsewhere. With same-day delivery and a reliable logistics team, we ensure that every gift is thoughtfully prepared and delivered with care. Our mission is to create joy and meaningful moments with exquisite floral designs and gifts, all through a seamless online shopping experience.

Role Description

This full-time, on-site role based in Dubai is for a Marketing Head to lead overall marketing strategy and drive brand growth for TWIGS. This person will own the marketing vision end-to-end — setting direction across performance marketing, content, and brand — while overseeing our existing team of freelancers (Meta Ads, Google Ads, TikTok/Snapchat, and SEO). The role involves translating business goals into a cohesive marketing strategy, tracking performance across channels, and identifying new growth opportunities, partnerships, and campaigns that strengthen TWIGS position as a premium gifting brand in the UAE.

Responsibilities

• 
  Develop and own the overall marketing strategy across paid, organic, and brand channels
• Manage and direct freelance specialists (Meta Ads, Google Ads, TikTok/Snapchat, SEO) to ensure alignment with brand goals
• Set KPIs and monitor performance across all marketing channels, adjusting strategy based on data
• Identify and lead new growth initiatives — brand partnerships, campaigns, loyalty/retention programs
• Ensure consistent brand voice and positioning across all marketing touchpoints
• Report on marketing performance and ROI to leadership
• Stay ahead of market trends and competitor activity in the UAE gifting and e-commerce space

Qualifications

• Proven experience in a marketing leadership role, ideally within e-commerce or D2C brands
• Strong track record managing performance marketing (paid social, Google Ads) and SEO, whether in-house or via freelancers/agencies
• Excellent strategic thinking with the ability to translate data into action
• Experience managing external teams or freelancers
• Strong understanding of the UAE market and consumer behavior a plus
• Excellent communication and leadership skills
• Experience in fashion, beauty, or luxury lifestyle brands strongly preferred
• Prior experience in floral, gifting, or luxury retail industries a plus