Digital Marketing Specialist (Google & Meta Ads)

Two Brothers Media (TBM)

Digital Marketing/Marketing

98+ Applicants

Posted: 7 months ago

3-7 years

All India

Work from Office

Posted: 7 months ago

Applicants: 98+

Job Description

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Job Description

You will be the Google Ads Specialist in our team, leveraging your expertise in Google Ads and Meta Ads to drive successful campaigns. Your strong analytical mindset and proven track record will be instrumental in optimizing performance across various platforms.
Your responsibilities include planning, executing, and optimizing Google Ads, YouTube Ads, and Meta Ads campaigns. Conducting comprehensive keyword research, audience targeting, and competitor analysis will be crucial for maximizing campaign effectiveness. Monitoring and analyzing campaign performance to make data-driven optimizations and improve key metrics like CTR, CPC, CPA, ROAS, and conversion rates will be part of your routine tasks.

Collaborating with the design team, you will create compelling ad copies, video scripts, and creatives. Setting up and optimizing retargeting and remarketing campaigns to enhance conversions will also be under your purview. Tracking and reporting key performance metrics using tools like Google Analytics and Facebook Business Manager, and staying updated with the latest trends in paid advertising will be essential.
Your role will involve A/B testing ad creatives, targeting options, and bidding strategies to enhance campaign performance. Managing budgets effectively to ensure maximum ROI will be a key aspect of your responsibilities.
To excel in this role, you should have proven experience in running and managing Google Ads and Meta Ads. Strong knowledge of PPC advertising, bidding strategies, and audience targeting is required. Hands-on experience with tracking tools like Google Tag Manager, Google Analytics, and Facebook Pixel is essential. The ability to analyze data, generate insightful reports, experience in lead generation, e-commerce, and performance marketing campaigns, and familiarity with CRO strategies are valuable assets.

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Preference will be given to candidates with Google Ads and Meta Blueprint certifications. Excellent communication and teamwork skills are also necessary for this role.
This is a full-time position with a day shift schedule, and the work location is in person.,

Skills

AdvertisingCampaign PerformanceGoogle AdsGoogle Tag ManagerKeyword ResearchMarketing CampaignsPaid AdvertisingMarketingDigital MarketingDigital Marketing SpecialistRetargetingBudget ManagementRemarketingAB TestingCompetitor AnalysisFacebook Business ManagerMeta AdsPPC AdvertisingGoogle AnalyticsAudience TargetingCampaign OptimizationGoogle AdsKeyword Research

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Important dates & deadlines?

Application Deadline

14 Oct 25, 02:28 PM IST

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